Win-win voor media en adverteerders: waarom CIM ONE meer is dan een modern meetinstrument

Wout Ectors, SPYKE & Bart Lombaerts, SPYKE

31 maart 2026

126,5 miljoen euro tussen nu en 2030: zoveel bedraagt de bijkomende valorisatie die de nieuwe hybride meetmethode van het CIM in petto heeft voor het medialandschap. Op z’n minst, want de berekeningen spitsen zich enkel toe op de kwantificeerbare effecten in het domein tv en video. En zonder ten koste te gaan van de adverteerders, want voor hen ligt dankzij een beter zicht op het publiek net een hoger rendement in het verschiet.

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Win-win voor media en adverteerders: waarom CIM ONE meer is dan een modern meetinstrument

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