Crossmediameting: een sleutelelement van de mediaplanning

Wout Ectors, SPYKE & Bart Lombaerts, SPYKE

10 februari 2026

Adverteerders beseffen zeer goed dat niet de losse kanalen, maar de consument het vertrekpunt moet vormen van hun mediaplanning. In de nood aan betrouwbare crossmediale mediametingen die daaruit voortvloeit, zien ze zich gelukkig gesterkt door de evoluties bij het CIM. Dat vertellen Coralie Dalq (Alken-Maes), Annelore Van Hove (Delhaize) en Luc Eeckhout (UBA).

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Crossmediameting: een sleutelelement van de mediaplanning

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