CIM versterkt transparantie in reclame

Wout Ectors, SPYKE & Bart Lombaerts, SPYKE

26 januari 2026

Merken investeren een alsmaar groter deel van hun reclamebudgetten in online media, tonen de cijfers aan. Wie denkt dat ze daar zelf geen kritische reflecties bij maken, vergist zich echter. Ook adverteerders plaatsen grote vraagtekens bij de dominantie van de platformen, onder meer op vlak van effectiviteit. De roep om transparantie klinkt steeds luider. Het CIM (Centrum voor Informatie over de Media) neemt die handschoen op.

Foto: Koenraad Deridder, General Manager, CIM

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CIM versterkt transparantie in reclame

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