Waarom blijft echte crossmediameting een uitdaging?

Luc Eeckhout, Manager Media & Agencies

5 mei 2026

Yannick Carriou Médiamétrie 2 recadré.png

Tijdens de UBA Exchange Community-sessie over crossmediameting en CIM ONE zette Yannick Carriou, CEO van Médiamétrie, de toon met een open en genuanceerde keynote. Zijn boodschap was duidelijk: hoewel crossmediameting een van de meest urgente prioriteiten is in het huidige medialandschap, is het ook een van de meest complexe. Vooruitgang zal geduld, samenwerking en pragmatisme vereisen.

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