Winnen merken aandacht, terwijl ze relaties verliezen?

Luc Eeckhout, Manager Media & Agencies

30 juni 2026

In het huidige marketinglandschap is het moeilijker dan ooit om de aandacht van consumenten te trekken en vast te houden. Dagelijks krijgen ze duizenden commerciële boodschappen te verwerken. Algoritmes optimaliseren campagnes in real time, marketeers meten kliks en conversies steeds nauwkeuriger en mediaplannen zijn in een oogwenk bij te sturen. Toch worstelen veel merken met een groeiende paradox: ze trekken even aandacht, maar worden snel weer vergeten.

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Winnen merken aandacht, terwijl ze relaties verliezen?

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