BPX en XMC brengen aandacht voor advertenties in kaart

Wout Ectors, SPYKE & Bart Lombaerts, SPYKE

30 juni 2026

Naast bereikcijfers leveren inzichten over aandacht voor advertenties belangrijke informatie om de reclame-effectiviteit te voorspellen. Tot nog toe was hierover weinig informatie beschikbaar. Daarom besliste het Cross Mediaal Consortium (XMC) om in overleg met Belgian Publishing Xperience (BPX) een diepgaand onderzoek te voeren. “De klassieke discussies als print versus digitaal of uitgeversmedia versus sociale media worden eindelijk op basis van objectieve gedragsdata gevoerd.”

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BPX en XMC brengen aandacht voor advertenties in kaart

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