UBA Master Classes: september - december 2026
Ontdek hieronder de opleidingskalender voor het najaar van 2026. Dit inspirerende programma combineert online en on-site opleidingen en is speciaal ontworpen om jou te ondersteunen in een continu veranderende wereld. Blijven investeren in je kennis is essentieel om te groeien. Met onze Master Classes krijg je de kans om te leren van de beste experts uit het vakgebied. Mis deze unieke kans niet!
Wees er snel bij, want het aantal plaatsen per opleiding is beperkt. First come, first served!
AI
- Introduction to Generative Engine Optimisation I ONLINE
- Introduction to AI for marketing tasks I ONLINE
- Implementing AI in teams and organisations I ONLINE
- Introduction to image generation with AI I ONLINE
- Introduction to automated and agentic AI I ONLINE
- AI for content creating process I ONLINE
- Responsible AI for advertisers
Agency
Brand Strategy
- Building a responsible business reputation that lasts
- Increase your sponsorship impact
- Crisis management and communication I NEW
- Five golden learnings for ROI in marketing
- Driving sustainable business growth
- From influence to impact: How to build an effective public affairs strategy
- Beyond awareness: Turning intention into action
- Boosting brand growth in a changing landscape
Content
- Content marketing strategy I NEW
- Influencer marketing
- The art of prompting in marketing I ONLINE
- Legal aspects of AI in content creation and advertising I ONLINE
- Introduction to social media strategy I ONLINE
- Content distribution strategy I NEW
Data & Technology
E-commerce & Sales
- Navigating retail sales channels through a customer journey lens
- Fuel your brand with category management thinking
Employer Branding
Marketing Effectiveness
- Mastering communication and media for brand effectiveness
- Measuring and reporting marketing communication effects
- Fundamentals to be effective in media
Media
- Rethinking media: How diversity drives stronger brands I NEW
- From prompt to action: Agentic AI for media strategy
Research & Insights
- Introduction to neuromarketing for creative effectiveness
- Marketing research fundamentals I NEW
- From broad acquisition to deep high-value-customer cultivation