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Media inflation cools in Belgium

Each year around this time, the World Federation of Advertisers (WFA) releases its biannual survey about me...
April 21, 2026
Luc Eeckhout, Manager Media & Agencies
UBA Focus News
Newsletter_20260421_WFA_Outlook_iStock-2257585378.jpg
Read more

  1. Advertising around schools: a clear framework for Out-of-Home

    As part of the evolution of self-regulatory codes for alcoholic beverages and food products,...
    April 21, 2026
    Anne-Laure de Hults
    UBA Focus News
    20260421_enews_outdoor around schools.jpg

  2. Agentic search: what brands must do

    Agentic search is moving from answers to actions. In this 60 minutes session, Germain Deflan...
    April 21, 2026
    Grégory Marchandise, UBA
    UBA Focus 60 minutes
    Search-agentic.jpg

  3. Why CIM ONE is not a global initiative

    Glocalisation proves to be the preferred strategy when establishing a cross-media measuremen...
    April 14, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Newsletter_20260414_CIM_Buurlanden_Carriou_Deridder.png

Everything about sustainably building a brand

Keep searching

New 60 minutes series - How agentic AI is transforming marketing, media, search and customer experience

  1. Agentic AI in customer support

    How agentic AI is redefining customer support and service automation. This is the last session in a series of four.

    Online English
    UBA Focus
    AI & market research.jpg
    Show event

  2. Agentic AI: how context-driven AI is a key lever

    Why context is the new power behind AI-driven marketing. This is the third session in a series of four.

    Online English
    UBA Focus
    AgenticAI.jpg
    Show event

Master Classes

  1. Total Audio Advertising

    How do you use audio to build a strong link between brand and consumer?

    Offline French Dutch
    UBA Focus
    Total Audio
    Show event

  2. Build an effective strategic sales plan

    How do you build and implement a strong strategic sales plan (and a high-performing team)?

    Offline Dutch
    Masterful Sales Presentation
    Show event

  3. Introduction to MarTech platforms

    What are the AdTech & MarTech platforms and how do they work together to communicate with my consumer?

    Online English
    Martech platforms.jpg
    Show event
Discover the UBA Academy

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Being a member of UBA offers numerous benefits. Depending on your membership type, you will have free access to the full range of services or benefit from significant discounts on our training and events. The membership applies to the entire company, so all employees can take advantage of the benefits.

All about membership
Do you want to get the most out of your UBA membership? I’m happy to help you make the most of the benefits and strengthen your network. Not a member yet? I can also provide you with all the information you need without obligation.
Kristin Hannon

Sales & Loyalty manager

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 180 days
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To facilitate data center selection.

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Identification of returning visitors

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