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Spotlight on Customer Experience 2026

Brands win by turning their promise into experience Customer experience is no longer just about reducing c...
June 16, 2026
News
SPL on CX 2026_Kantar_blog_Shopper_nobck.jpg
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  1. Efficiency is not the ultimate goal of an AI strategy

    What does customer loyalty even mean in a world where AI eliminates every obstacle, compares...
    June 16, 2026
    News
    Steven Scherm­afbeelding 2026-06-15 om 11.06.55.png
  2. Designing a customer experience that truly resonates

    How bol translates its mindset into tangible impact In a world where convenience is the no...
    June 16, 2026
    News Member case
    SPL on CX 2026_bol_blog_main visual.jpg
  3. An NPS of 70 isn’t won. It’s earned, every single day.

    How three fundamentals shape customer experience at Mobile Vikings. Most Belgian telcos hav...
    June 16, 2026
    News Member case
    SPL on CX 2026_mobile vikings_blog visual main.png

Master Classes

  1. Elevating brands on LinkedIn

    How can you, as a brand, leverage LinkedIn to your advantage?

    Offline English
    social - Gen Z
    Show event
  2. Increase your sponsorship impact

    How to ensure the effectiveness and impact of your sponsorship programs?

    Offline English
    Sponsorship impact.jpg
    Show event
  3. Building a responsible business reputation that lasts

    The drivers of a responsible business reputation: from scientific insight to strategy.

    Offline English
    Customer Experience Trends and Measurement.jpg
    Show event
Discover the UBA Academy

Register as a user for more content

If your employer is a member of UBA, you get full access to our offerings and enjoy significant discounts.

Join our community

Being a member of UBA offers numerous benefits. Depending on your membership type, you will have free access to the full range of services or benefit from significant discounts on our training and events. The membership applies to the entire company, so all employees can take advantage of the benefits.

All about membership
Do you want to get the most out of your UBA membership? I’m happy to help you make the most of the benefits and strengthen your network. Not a member yet? I can also provide you with all the information you need without obligation.
Kristin Hannon

Sales & Loyalty manager

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FAQ ?
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