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Creating spaces for brands to grow

UBA unites, represents, inspires, and supports brand builders. We provide ambitious brands with the space to grow sustainably.

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UBA Academy
  1. Is 2025 the year AI goes mainstream?

    On March 20, 2025, Peter Hinssen will once again take the stage at UBA Trends Day. The topic...
    January 28, 2025
    News
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  2. Old = out of scope?

    Marketers miss opportunities by ignoring older adults in advertising. Filip Lemaitre from Bu...
    January 28, 2025
    News
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  3. UBA welcomes 6 new members: AlliA Insurance Brokers, Bol.com, Equans, Horizon Group, Hybrid, and Plantyn NV.

    The ambition to grow their brand and the desire to connect with other brand builders –...
    January 27, 2025
    News
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Knowledge and Insights

  1. ACC releases ‘How to build a successful influencer campaign’.

    This whitepaper serves as a comprehensive guide to building successful influencer campaigns....
    January 27, 2025
    News
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  2. AI: towards more autonomy and trust

    During the 60 minutes session on January 22, Tom Ghelen, EMEA Technology Innovation Lead at ...
    January 23, 2025
    News
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  3. Breaking the rulebook: marketing at the speed of change

    On 20 March 2025, Livia Fioretti will once again take the stage at the UBA Trends Day. The t...
    January 20, 2025
    News
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Discover UBA Knowledge Hub

Master Classes

  1. Media strategy evaluation

    How do I best evaluate an annual media strategy?

    Offline French
    Media Strategy Evaluation
    Show event
  2. LEGO® SERIOUS PLAY®

    How do I extract all the knowledge from a group?

    Offline French Dutch
    LegoSeriousPlay.jpg
    Show event
  3. Negotiation skills

    How do I achieve the best result in a negotiation?

    Offline Dutch
    Negotiation.jpg
    Show event
Discover the UBA Academy

Register as a user for more content

If your employer is a member of UBA, you get full access to our offerings and enjoy significant discounts.

Join our community

Being a member of UBA offers numerous benefits. Depending on your membership type, you will have free access to the full range of services or benefit from significant discounts on our training and events. The membership applies to the entire company, so all employees can take advantage of the benefits.

All about membership
Do you want to get the most out of your UBA membership? I’m happy to help you make the most of the benefits and strengthen your network. Not a member yet? I can also provide you with all the information you need without obligation.
Kristin Hannon

Sales & Loyalty manager

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