UBA Master Classes: januari - juni 2026
Ontdek hieronder de opleidingskalender voor het voorjaar van 2026. Dit inspirerende programma combineert online en on-site opleidingen en is speciaal ontworpen om jou te ondersteunen in een continu veranderende wereld. Blijven investeren in je kennis is essentieel om te groeien. Met onze Master Classes krijg je de kans om te leren van de beste experts uit het vakgebied. Mis deze unieke kans niet!
Wees er snel bij, want het aantal plaatsen per opleiding is beperkt. First come, first served!
Agency
- Agency remuneration & evaluation I ONLINE
Artificial Intelligence
- AI for content creation process I ONLINE
- Art of prompting in marketing I ONLINE
- Introduction to copywriting with AI I ONLINE
- Generative Engine Optimisation I NEW I ONLINE
- Introduction to AI in marketing I ONLINE
- Introduction to image generation with AI I ONLINE
- Implementing AI in teams and organisations I ONLINE
- Responsible AI for advertisers I NEW
- Introduction to agentic AI I NEW I ONLINE
Brand Strategy
- Brand activation strategy
- Business plan effectiveness: OGSM advanced
- Business plan effectiveness : OGSM basics
- Revenue growth management
- Mastering customer experience management (advanced)
- Elevating brands on LinkedIn
Content
Data & Technology
- Effective first-party data strategy
- Introduction to MarTech platforms I ONLINE
- Google Analytics 4 I ONLINE
- Email marketing strategy I NEW I ONLINE
E-commerce & Sales
- Optimising the performance of your webshop
- Build an effective strategic sales plan I FULL DAY
- The core principles of value based pricing
- Masterful presentations
- In-store communication I ONLINE
Employer Branding
Media
- Media strategy evaluation
- Total Video Advertising
- From guesswork to growth: how MMM transforms your strategy I NEW
- Powering brands through publishing: strategy, trust & impact I NEW
- Media & creativity
Research & Insights