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Afgelopen Master Classes

Master Class

Online
AI for the creation of visual content
vr 17 jan 09:30 - 12:00
Hoe kun je afbeeldingen creëren en aanpassen met AI?

Taal: English
- Content
- Artificial Intelligence
Master Class
Consumer insights of the silver generation
do 16 jan 09:30 - 12:30
Hoe kan je de nieuwe generatie ouderen begrijpen en bereiken?

Brussel
Taal: Dutch
- Research & Insights
- Diversity & Inclusion
Master Class

Online
Getting started with ChatGPT for marketing
wo 15 jan 13:30 - 15:00
Hoe kunnen marketeers AI en ChatGPT efficiënt beginnen te gebruiken?

Taal: English
- Data & Technology
- Content
- Artificial Intelligence
Master Class

Online
Google Analytics 4
wo 15 jan 09:30 - 12:00
Hoe kan je Google Analytics 4 en de mogelijkheden ervan optimaal benutten?

Taal: French
- Data & Technology
Master Class
Revenue growth management
di 14 jan 13:30 - 16:30
Wat zijn de belangrijkste hefbomen om te groeien in omzet?

Brussel
Taal: English
- Brand Strategy
Master Class
Negotiation skills
vr 29 nov 09:30 - 12:30
Hoe haal ik het beste resultaat uit een onderhandeling? 

Brussel
Taal: Dutch
- Skills
Master Class
Mediatraining: tips & tricks
do 28 nov 13:30 - 16:30
Hoe bereid ik een interview voor en hoe ga ik om met journalisten?

Brussel
Taal: Dutch
- Skills
Master Class
Introduction to neuromarketing for creative effectiveness
do 21 nov 13:30 - 16:30
Hoe maak je met neurowetenschappelijke inzichten je creatieve campagnes impactvoller?

Brussel
Taal: English
- Content
- Research & Insights
- Brand Strategy
Master Class

Online
Importance of ethics in marketing
do 21 nov 09:30 - 11:30
Hoe definieer je de juiste marketingpraktijken om aan de verwachtingen van de consument te voldoen?

Taal: French
- Data & Technology
- Brand Strategy
Master Class
Impactful podcasting
wo 20 nov 09:30 - 12:30
Hoe laat je je podcasts werken voor je merk?

Brussel
Taal: Dutch
- Content
Master Class
5 golden learnings for ROI in marketing
di 19 nov 09:30 - 12:30
Hoe je jouw marketinginvesteringen optimaliseren?

Brussel
Taal: English
- Brand Strategy
Master Class
Data and content marketing
wo 13 nov 09:30 - 12:30
Hoe maak je van data het geheime ingrediënt van succesvolle contentmarketing?

Brussel
Taal: English
- Content
Master Class
Ideation / Brainstorming techniques
di 5 nov 13:30 - 17:00
Hoe ga je van een leeg blad naar een helder omschreven ideeënlijst?

Brussel
Taal: Dutch
- Skills
Master Class
True leaders deliver
di 5 nov 09:30 - 12:30
Wat heb je nodig om een succesvol leider te zijn?

Brussel
Taal: English
- Brand Strategy
- Skills
Master Class
Integrating E-commerce in an offline category strategy
do 24 okt 13:30 - 16:30
Hoe integreer je best E-commerce en online Category Management in je algemene Go-to-Market strategie?

Brussel
Taal: English
- E-commerce & Sales
Master Class
Digital Media Audit
do 24 okt 09:30 - 12:30
Hoe doe ik een grondige controle van de digitale media bestedingen en performanties van mijn bedrijf?

Brussel
Taal: French Dutch
- Media
- Agency
Master Class
Building a strong company culture and attract new talent
di 15 okt 13:30 - 16:30
Hoe een moderne bedrijfscultuur creëren, die attractief, inclusief en flexibel is?

Brussel
Taal: English
- Brand Strategy
- Employer branding
Master Class

Online
AI for the creation of communication content
vr 11 okt 09:30 - 12:00
Wat zijn handige AI-tools en AI-prompts voor het creëren van merk- en bedrijfscontent?

Taal: English
- Data & Technology
- Content
- Media
- Artificial Intelligence
Master Class
From cookieless to first party data compliance
do 10 okt 13:30 - 16:30
Hoe kan je jouw cookie- en databeleid in regel stellen en hoe kan je je voorbereiden op een toekomst zonder cookies?

Brussel
Taal: Dutch
- Data & Technology
- Content
- Media
Master Class
Sustainable consumption, from intentions to actions
do 10 okt 09:30 - 12:30
Hoe duurzame consumptie aanmoedigen?

Brussel
Taal: English
- Research & Insights
- Brand Strategy
- Sustainability
Master Class

Online
Email marketing
wo 9 okt 09:30 - 11:30
Wat zijn de fundamenten van effectieve emailcampagnes en wat is de impact van AI?

Taal: English
- Content
- Artificial Intelligence
Master Class
Gaming and esports in marketing
di 8 okt 13:30 - 16:30
Hoe gaming, esports en streaming integreren in je marketingstrategie?

Brussel
Taal: English
- Data & Technology
- Content
- Media
- Sponsoring & Events
Master Class
Brainstorming techniques
vr 4 okt 09:30 - 13:00
Hoe til je met doeltreffende brainstormtechnieken jouw creativiteit naar een hoger niveau?

Brussel
Taal: French
- Skills
Master Class
Storytelling in presentations
vr 27 sep 10:00 - 13:00
Hoe overtuig ik een publiek?

Brussel
Taal: Dutch
- Skills
Master Class
Sponsorship impact
di 24 sep 13:30 - 17:00
Hoe laat je jouw sponsorprogramma's maximaal renderen?

Brussel
Taal: English
- Sponsoring & Events

Naam	Leverancier	Omschrijving	Bewaartijd
JSESSIONID*	Vimeo	JSESSIONID is a cookie generated by Servlet containers and used for session management in J2EE web applications for HTTP protocol. If a Web server is using a cookie for session management, it creates and sends JSESSIONID cookie to the client and then the client sends it back to the server in subsequent HTTP requests. JSESSIONID is a platform session cookie and is used by sites with JavaServer Pages (JSP). The cookie is used to maintain an anonymous user session by the server.	current session
OptanonConsent	Vimeo	This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.	1 week
PBSESSION	UBA	Saves the visitor's preferences for the current session	2 hours
ProBaseUserLanguage	UBA	Saves the visitor's language preference	1 year
__cf_bm	Cloudflare	Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.	30 minutes
_abexps	Vimeo	Unknown, Vimeo didn't provide any information on this cookie.	10 weeks
_cfuvid	Cloudflare	The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.	current session
_gid	Vimeo	ID used to identify users for 24 hours after last activity	24 hours
_uetsid	Vimeo	This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.	30 minutes
_uetvid	Vimeo	This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.	7 days
accept-cookies	UBA	Saves the visitor's cookie preference	1 year
cachekey	UBA	Prevents logged in users from seeing a cached site	1 month
has_logged_in	Vimeo	-	10 weeks
is_logged_in	Vimeo	-	10 weeks
pb-sa-*	UBA	Supports performance improvements of the website	current session
pbTrackId*	UBA	Identification of logged in users	1 month
player	Vimeo	Stores preferences for player controls (i.e. volume, stream quality, captions).	1 year
ppms_privacy_*	Piwik PRO	Stores the visitor’s consent to data collection and usage.	7 days
probase_notice	UBA	Shows functional notifications to the visitor	1 day
rememberDevice2FA*	UBA	Identification of the device on which the user used two-factor authentication	30 days
ssm_au	-	Unknown, we don't have any information on this cookie.	23 hours
stg_debug	Piwik PRO	Helps to display the website in debug mode when using Piwik PRO Tag Manager.	14 days
survey-trainingIds	UBA	Saves the ID's of the survey filled in by the visitor.	current session
vuid	Vimeo	Vimeo-generated ID used for generating analytics information for the video owner.	2 years

Naam	Leverancier	Omschrijving	Bewaartijd
SOCS	Google	Stores a user's state regarding their cookies choices	13 months
visitedcampaignBanner-*	UBA	Stores the user preference regarding the display of a banner.	1 week

Naam	Leverancier	Omschrijving	Bewaartijd
_ga	Google	ID used to identify users	2 years
_ga_*	Google	ID used to identify users	2 years
_pk_id*	Piwik PRO	Used to store a few details about the user such as the unique visitor ID	13 months
_pk_ses*	Piwik PRO	Short lived cookies used to temporarily store data for the visit	30 minutes
stg_externalReferrer	Piwik PRO	Stores an URL of a website that referred a visitor to your website.	current session

Naam	Leverancier	Omschrijving	Bewaartijd
OTZ	Google	Aggregate analysis of website visitors	4 days
_fbc	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	2 years
_fbp	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	4 months
li_fat_id	LinkedIn	Member indirect identifier for Members for conversion tracking, retargeting, analytics	1 month
pbVisitorID	UBA	Identification of returning visitors	1 year

Naam	Leverancier	Omschrijving	Bewaartijd
AEC	Google	Used to detect spam, fraud, and abuse to help ensure advertisers are not incorrectly charged for fraudulent or otherwise invalid impressions or interactions with ads, and that YouTube creators in the YouTube Partner Program are remunerated fairly.	45 days
APISID	Google	Download certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.	6 months
ARRAffinitySameSite	Microsoft	When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster.	1 year
DV	Google	This cookies is used to collect website statistics and track conversion rates and Google ad personalisation	2 hours
HSID	Google	Used to authenticate users to help ensure that only the actual owner of an account can access that account. For example, cookies called ‘SID’ and ‘HSID’ contain digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. The combination of these cookies allows Google to block many types of attack, such as attempts to steal the content of forms submitted in Google services.ith a service.	6 months
NCR	-	-	23 hours
NID	Google	Used to show Google ads in Google services for signed-out users.	6 months
SAPISID	Google	Download certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search.	6 months
SID	Google	Used to authenticate users to help ensure that only the actual owner of an account can access that account. For example, cookies called ‘SID’ and ‘HSID’ contain digitally signed and encrypted records of a user’s Google Account ID and most recent sign-in time. The combination of these cookies allows Google to block many types of attack, such as attempts to steal the content of forms submitted in Google services.ith a service.	6 months
SIDCC	Google	Unknown, Google didn't provide any information on this cookie.	1 year
SSID	Google	Unknown, Google didn't provide any information on this cookie.	1 year
VstsSession	Microsoft	Unknown, Microsoft didn't provide any information on this cookie.	5 months
WFESessionId	-	Unknown, we don't have any information on this cookie.	-
__Secure-1PAPISID	Google	Unknown, Google didn't provide any information on this cookie.	1 year
__Secure-1PSID	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-1PSIDCC	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-1PSIDTS	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-3PAPISID	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-3PSID	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-3PSIDCC	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-3PSIDTS	Google	Unknown, Google didn't provide any information on this cookie.	6 months
__Secure-ENID	Google	Used to remember your preferences and other information, such as your preferred language, how many results you prefer to have shown on a search results page (for example, 10 or 20), and whether you want to have Google’s SafeSearch filter turned on.	6 months
ai_session	Microsoft	This is a unique anonymous session identifier cookie.	current session
ai_user	Microsoft	This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.	1 year

Cookies op deze website

Afgelopen Master Classes

AI for the creation of visual content

Consumer insights of the silver generation

Getting started with ChatGPT for marketing

Google Analytics 4

Revenue growth management

Negotiation skills

Mediatraining: tips & tricks

Introduction to neuromarketing for creative effectiveness

Importance of ethics in marketing

Impactful podcasting

5 golden learnings for ROI in marketing

Data and content marketing

Ideation / Brainstorming techniques

True leaders deliver

Integrating E-commerce in an offline category strategy

Digital Media Audit

Building a strong company culture and attract new talent

AI for the creation of communication content

From cookieless to first party data compliance

Sustainable consumption, from intentions to actions

Email marketing

Gaming and esports in marketing

Brainstorming techniques

Storytelling in presentations

Sponsorship impact