CX Lead / Media Manager BNL @ Mondelez

CX Lead / Media Manager BNL @ Mondelez

CX Lead / Media Manager BNL @ Mondelez

Job Description

You will help execute the media strategy in Benelux for all our brands. In partnership with the marketing team, you will implement a media plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.

What You Will Bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

  • Media, including media buying and analytics, experience ideally gained across the agency and industry
  • Digital media ideally with exposure to eCommerce best practice
  • Working with and influencing external partners, matrixed local, regional and global stakeholders
  • Having a test-and-learn mentality, taking learning and scaling them broadly.
  • Having a bias to action
  • Process management: Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
  • Communicating effectively, verbally and in writing

What you need to know about this position:
The BNL CX position leads the development and implementation of consumer first communication strategies across paid, owned content and platforms in collaboration with local/global MDLZ teams and agency partners:

  • Provide strategic thought leadership and deep technical expertise on how media fits within a connected marketing world to ensure that media plans of all brands and categories in BNL are strategically aligned, in line with laws of growth planning and localized media guidelines definition & implementation.
  • Exemplify Consumer Experience Design and Activation, bringing brand strategy and positioning to life throughout all communications planning including traditional, paid digital/social, owned, and earned channels.
  • Drive understanding and usage of digital platforms within our marketing plans, acting as a recognized COE.
  • Optimise costs efficiency while accelerating effectiveness (ROI) of media investments.
  • Lead agencies to deliver industry-leading services, ensure relationships increases quality of deliverables and brand satisfaction.
Mechelen or Breda
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