Zero-click search: how are brands and the communication sector adapting?
With the advances in artificial intelligence, search marketing is evolving rapidly. The traditional “click” is no longer guaranteed. Zero-click search is reshaping how people find and interact with content and brands. During this Exchange Community Content session, we discuss how brands are responding. This is a hybrid session: you can join on-site or online.
Introduction
On 21 November, during the Exchange Community Content session, we discuss the evolution of search and the implications for brands and the communication sector.
Together with peers and experts, we’ll reflect on:
- what zero-click search really means for advertisers.
- cases and insights from the communication sector to inspire concrete next steps.
This is a hybrid session: you can join on-site or online with live streaming via Microsoft Teams. A moderator will manage the chatbox to ensure questions from online participants are addressed at the end of the session.
Please note that the session will not be recorded.
Schedule
Introduction
What is zero-click search and how are some brands in Belgium taking the lead in this area?
Germain Deflandre Cofounder & Partner at MentionLab
Discover how to measure, benchmark and improve your brand visibility across LLMs
Break
The publishers’ answer to findability
The importance of brand reputation and authority in times of AI
Networking with lunch on-site
Register
Sorry, the registration period is over.
Prices
The UBA Exchange Communities are privileged moments where managers and experts discuss specific topics to help their brands evolve. Participation is free and exclusive to UBA brand members. Experience sharing is at the heart of these sessions.
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