Media

This Exchange Community focuses on the key issues related to the evolution of the Belgian media landscape. Essential topics such as industry trends, relevant issues like media effectiveness, and innovations like retail media are discussed. Going beyond a simple learning platform, the Exchange Communities serve as a space for dialogue between experts, where participants can debate specific topics.

The Exchange Communities primarily target advertisers whose media buying plays a central role in their strategy. Heads of media, marketing, communication and advertising departments are particularly likely to be interested in participating.

What can you expect? View the agenda

What can you expect?

The Exchange Community Media sessions offer an inspiring platform for learning, exchanging ideas, and sharing practical insights within the ever-evolving media landscape.

Topics covered:

Whitepaper on retail media: In our recently published whitepaper, we share best practices on leveraging retail Media. This document provides valuable tools to help advertisers maximize their impact in this rapidly growing channel.
Effectiveness of marketing communication: A key topic for advertisers and marketers. How can effectiveness be meaningfully measured? Which strategies and tools can optimize the impact of communication campaigns? This theme will be further explored in upcoming sessions.
Trends in media: The rapidly changing media trends, such as the rise of new channels, shifting consumer behavior, and the growing role of data and technology, will be extensively discussed. These insights help participants align their strategies with the latest market developments.

The Exchange Community Media is not only a source of knowledge but also a space for dialogue and collaboration among experts on topical issues. Join us and stay informed about the latest trends and best practices!

Exchange Community Media presidents

José Fernandez

President

ex-CMO D'Ieteren

Joris Van Aken

Vice-president

Bpost | Chapter Lead Digital Channels

Aurore Devos

Vice-president

The Walt Disney Company l Head of Digital

Agenda

Retail Media: How can brands improve effectiveness across a fragmented retail media landscape?

Discover how better measurement, transparency and collaboration can turn investment in Retail Media into strategic impact.

November 13, 2026 09:30 - 13:00

More info

Impactful media trends

In this annual session, Bart De Pauw highlights the most impactful trends in the media sector and their influence on the marketing landscape.

December 2, 2026 09:30 - 13:30

More info

View the full agenda

Exchange Communities are free for UBA brand members

Is your employer a UBA brand member? If so, you can attend UBA Exchange Communities free of charge. You also get access to UBA’s full range of services and benefit from preferential member rates.

UBA Exchange Communities are conducted in compliance with competition rules: exchanges focus on best practices, trends and matters of general interest to the sector, and not on commercially sensitive information.

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Media

What can you expect?

Exchange Community Media presidents

ex-CMO D'Ieteren

Bpost | Chapter Lead Digital Channels

The Walt Disney Company l Head of Digital

Agenda

Retail Media: How can brands improve effectiveness across a fragmented retail media landscape?

Impactful media trends

Exchange Communities are free for UBA brand members

More on this topic

Global platforms and cross-media measurement: advertisers have more power than they think

UBA gives European advertisers a voice in the debate on the future of audience measurement

The biggest threat to local media is not a lack of quality, but a lack of simplicity

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