Media

This Exchange Community focuses on the key issues related to the evolution of the Belgian media landscape. Essential topics such as industry trends, relevant issues like media effectiveness, and innovations like retail media are discussed. Going beyond a simple learning platform, the Exchange Communities serve as a space for dialogue between experts, where participants can debate specific topics.

The Exchange Communities primarily target advertisers whose media buying plays a central role in their strategy. Heads of media, marketing, communication and advertising departments are particularly likely to be interested in participating.

What can you expect? View the agenda

What can you expect?

The Exchange Community Media sessions offer an inspiring platform for learning, exchanging ideas, and sharing practical insights within the ever-evolving media landscape.

Topics covered:

Whitepaper on retail media: In our recently published whitepaper, we share best practices on leveraging retail Media. This document provides valuable tools to help advertisers maximize their impact in this rapidly growing channel.
Effectiveness of marketing communication: A key topic for advertisers and marketers. How can effectiveness be meaningfully measured? Which strategies and tools can optimize the impact of communication campaigns? This theme will be further explored in upcoming sessions.
Trends in media: The rapidly changing media trends, such as the rise of new channels, shifting consumer behavior, and the growing role of data and technology, will be extensively discussed. These insights help participants align their strategies with the latest market developments.

The Exchange Community Media is not only a source of knowledge but also a space for dialogue and collaboration among experts on topical issues. Join us and stay informed about the latest trends and best practices!

Exchange Community Media presidents

José Fernandez

President

D'Ieteren | Chief Customer Experience Officer, CMO & CDO

Joris Van Aken

Vice-president

Bpost | Chapter Lead Digital Channels

Aurore Devos

Vice-president

The Walt Disney Company l Head of Digital

Agenda

Can loyalty become a media channel?

At this UBA Exchange Community on Retail Media, Jurgen Vandervelde (KBC) will present how the Kate Coins program transforms loyalty into a true retail media lever, creating value for both customers and partners. Then, Nico Rijkhoff (bvA) will share the latest developments in the Netherlands and the key lessons for the Belgian market.

December 9, 2025 09:30 - 13:30

More info

View the full agenda

Our communities are free for brand members

If your employer is a brand member of UBA, you get full access to our offerings and enjoy significant discounts.

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Media

What can you expect?

Exchange Community Media presidents

D'Ieteren | Chief Customer Experience Officer, CMO & CDO

Bpost | Chapter Lead Digital Channels

The Walt Disney Company l Head of Digital

Agenda

Can loyalty become a media channel?

Our communities are free for brand members

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Dare to believe in showmanship again

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