Trusted Brands

In this training, Sebastiaan De Block guides you through the legal obligations arising from the European Green Deal.

The Zero Greenwashing Guidelines help marketers communicate transparently about sustainability. The goal is to promote more sustainable consumer behaviour by harnessing the power of marketing as a catalyst for positive change — both internally within organisations and externally with the consumer.

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In this training video, you’ll learn how to identify greenwashing, avoid it in your communication, and communicate honestly about your sustainability initiatives.

Diversity in marketing goes beyond internal inclusion — it enhances creativity, innovation and brand relevance. Inclusive communication better reflects society, improves effectiveness and builds trust. This guide, developed by the WFA, supports marketers in creating more consciously and representatively through small adjustments and critical questions.

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Advertising plays a key role in the transition towards more sustainable consumer behaviour. Brands and agencies can encourage positive change by making environmentally friendly lifestyles visible and appealing. For example, by integrating eco-conscious behaviours such as walking or choosing a vegetarian diet.

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Marketing activist and international keynote speaker Thomas Kolster shows how brands can make a real impact. Through 12 practical chapters — each supported by reflection questions and hands-on exercises — you’ll discover how to build a transformative brand and apply meaningful marketing that truly brings it to life.

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ACC, BAM, Creative Belgium, UBA and UMA are committed to actively promoting greater diversity, equity and inclusion within the Belgian marcom sector. We also invite our members to join this commitment, so that together we can create a positive impact on society. Explore the guidelines developed in collaboration with Allyens, a strategic agency specialised in inclusive marketing and communication.

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The launch of the Belgian Publishing Experience (BPX) marks an important milestone for the Belgian publishing sector. With the support of the five largest Belgian publishers — Rossel, IPM, Roularta, DPG Media and Mediahuis — BPX aims to encourage advertisers and media professionals to rethink their relationship with local media and use them more strategically as a powerful and credible channel.

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Advertisers who prioritise diversity not only contribute to a better society but can also expect higher marketing returns. This hopeful message from Isabel Massey (Diageo), advocates for positive interaction between brands and media.

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In this video training, you’ll learn about the Production Carbon Calculator, a tool that helps you measure and reduce the environmental footprint of your campaigns.

In the influencer marketing video training, you’ll discover essential strategies and techniques to master this form of marketing and learn how to integrate influencer marketing into your brand strategy.

The Belgian influencer sector has taken a significant step towards greater professionalisation, better consumer protection and more ethical advertising. Find out more in this article.

How do you build successful influencer campaigns and create a professional framework for influencer collaborations? Find out more in this article.

Discover 12 new guidelines to help brands use Artificial Intelligence proactively, ethically and responsibly across the entire advertising value chain.

UBA and ACC, in collaboration with the law firm AdaStone, have developed a new model contract for cooperation between brands and agencies. It provides a clear framework for mutual obligations, the protection of intellectual property rights, and the responsible use of artificial intelligence (AI).

In a digital world, consumer data greatly determines the impact of your marketing and sales. When there is trust in your brand, consumers are more willing to share their data. You earn that trust faster when you handle their information in a transparent and respectful way. The UBA Data Protection Guideprovides insight into what is needed to take a positive approach to data protection.