Digital Bootcamp
Video trainings and two days of on-site sessions designed to help you master the fundamentals of digital marketing and communication.
What is the UBA Digital Bootcamp?
As a communication and marketing professional, you must now navigate an ever-evolving evolving digital world.
That’s why the UBA Academy offers the Digital Bootcamp. This training provides you with an in-depth understanding of digital marketing and its key fundamentals.
The Digital Bootcamp stands out for its unique approach, combining video training with hands-on practice through four on-site sessions. These sessions, both online and in-person, cover the key dimensions of digital marketing, including: strategy, content, data, technology, and media.
The trainings are taught by experienced industry experts and several cycles are available each year.
Training Objectives
- Gain knowledge and mastery of the four key elements of digital marketing: Insights & strategy, Content, Data & technology and Media.
- Develop the concepts from the video trainings during four on-site sessions.
- Exchange ideas with fellow marketing professionals looking to develop their brand in the digital world.
Program - Day 1
Session Insights & strategy - Cédric Cauderlier
This session establishes the foundation for navigating the ever-evolving digital landscape.
It provides an overview of current digital trends, highlighting their impact on consumer behavior. The importance of quickly adapting to changes is emphasised. An analysis of online user profiles underscores the need to understand the nuances of behavior in order to develop personalized digital marketing strategies.
The session introduces key tools and digital platforms, preparing participants for more detailed discussions during the Digital Bootcamp.
Session Content - Clo Willaerts
During this session, you will learn different approaches to implement your content strategy and maximise its benefits. We will explore the 20/80 principle, content repurposing, and how to make the most of different distribution channels. Additionally, the course will provide insights into adapting your content to social media algorithms.
Program - Day 2
Session Data & technology - Nicolas Filatieff
Data management is a strategic lever for optimising your marketing campaigns. But how can you collect and use this information effectively? In this session, we will cover the fundamentals of CRM: why and how to collect customer data, which information is essential, and how to structure it.
We will analyse different scenarios based on available data: identification (customer details) and knowledge (behaviour and interests). Next, we will explore the most suitable tools: CRM, CDP, DMP, and Data Platform. You will leave with a clear understanding of the right solutions to make better use of your data and refine your marketing strategy.
Session Media - Matthias Langenaeker
Paid media remain one of the main ways for brands to reach their target audience. As part of a comprehensive approach to achieving sustainable growth, media remain essential. However, this media landscape is constantly evolving.
In this session, we will discuss the state of the media and how consumers engage with certain media in Belgium. These analyses will lead to some key conclusions that will genuinely impact the media choices you make.
We will explore the possibilities in terms of targeting, channels, and formats. Then, we will aim to equip you with the tools to use them in the most relevant way based on your brand's objectives. We will look at how to activate the knowledge gained from previous sessions by using the many channels now available.
We will also observe how the media work for your brand, how you can measure their impact and what you need to do to get the clearest possible picture of your brand's performance, both strategically and practically.
Trainers
Cédric Cauderlier
Digital Strategist, Mountain View
Clo Willaerts
Digital Marketing Expert
Nicolas Filatieff
Managing Director Belgium, Numberly
Matthias Langenaeker
Head Of Stategy & Data, Publicis Groupe Belgium
Practical info
Price
This two-day training has a commercial value of €3,000. UBA brand members can participate for free. The participation fee is included in the annual membership fee.
UBA expert members and media members benefit from a 50% discount.
For whom?
The Digital Bootcamp is intended for anyone looking to master the fundamentals of digital marketing or to further sharpen their knowledge and skills.
In practice
• 2 full days of sessions.
• Prior to each day, you will complete the Training 24/7 sessions via the UBA website, whenever and wherever you choose. You will receive the links well in advance.
Where do the sessions take place?
• At UBA, Buro & Design Center, Esplanade 1, 1020 Brussels (close to the Heysel).
Language?
• Training 24/7: sessions delivered in Dutch or French, with subtitles available in Dutch, French and English.
• Sessions: the speakers present in English. Participants are free to interact in the language of their choice.
Conditions?
• Participation is free of charge for UBA brand members.
• A maximum of 2 participants from the same company is allowed per edition.
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