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An essential partnership

Communication and media agencies are essential partners for advertisers. In partnership with ACC (Association of Communication Companies) and UMA (United Media Agencies), UBA addresses sensitive issues and provides recommendations on best practices for pitches, contracts, and other key topics to ensure a smooth and lasting collaboration between all stakeholders.

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Cost of agency pitches

According to ACC, 10% of agency revenues are dedicated to pitches. Advertisers can reduce this cost by investing in a long-term relationship with their agency. Organizing pitches for agencies is beneficial as it ensures competition and fosters creativity and strategic thinking. The pitch guidelines provided by UBA and ACC offer a valuable framework for conducting pitches with transparency, efficiency, and integrity.

Download the whitepaper
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Media Pitches

UMA (United Media Agencies) assessed the costs associated with media pitches for the year 2023, amounting to a total expenditure of €5.2 million. The study focused on the nine main members of UMA. This analysis could lead to better resource optimization, benefiting both agencies and advertisers.

To the blogpost
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Client-agency contract including the use of AI

As key players in the marketing and communication sector, building strong relationships between brands and agencies is essential. To address this need, UBA and ACC, in collaboration with the law firm AdaStone, have developed a new standard contract that provides a solid foundation for all communication collaborations. This contract aims to clarify mutual commitments, intellectual property rights protection, and the responsible use of artificial intelligence (AI).

Download the guideline To the blog
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Our Agency expert is Luc

Luc Eeckhout, media expert, joined UBA in January 2024, bringing with him extensive expertise in media strategy and research. Throughout his career, Luc has focused on media analysis and data-driven strategies. He has previously held several leadership positions in the media industry and has been deeply involved in audience measurement, working closely with CIM (Centre for Information on the Media).

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Media Agency

Knowledge and Insights

  1. Cross-platform video measurement: A guide to TOVA Post-Buy for advertisers

    In today’s fragmented media landscape, measuring the true impact of advertising campai...
    May 13, 2026
    Tim Van Doorslaer
    UBA Focus News
    Newsletter_20260519_CIM_DPG_TOVA_iStock-2156717087.jpg

  2. Why true cross-media measurement remains a challenge?

    At the UBA Exchange Community session on Cross-Media Measurement and CIM ONE, Yannick Carrio...
    May 5, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
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  3. UMA-UBA Benchmark: collaboration reshapes the media mix

    The latest UMA-UBA Benchmark reveals a stabilisation of digital advertising in Belgium, alon...
    May 5, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Newsletter_20260505_Benchmark_iStock-2193866015.jpg
Discover all articles

Master Classes

  1. Agency remuneration & evaluation

    How to correctly evaluate and compensate an agency?

    Online Dutch
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    Show event

  2. From guesswork to growth: how MMM transforms your strategy

    Move beyond assumptions and uncover the real impact of every channel. Learn how to optimize ad spend, boost ROI and lead with data-backed decisions.

    Offline English
    UBA Focus
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    Show event

  3. Five golden learnings for ROI in marketing

    How to optimise your marketing investments?

    Offline English
    Marketing Mix Modelling
    Show event
Discover all Master Classes

Training 24/7

Agency Ecosystem

How do I make several agencies work together in an effcient ecosystem?

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The building blocks of successful advertising

How to create successful advertising?

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Agency Selection

How to select your Communication Agency and organise a Pitch?

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Discover all Training 24/7

Other topics that may also interest you

Stay updated on Agency

With our weekly newsletter, we keep you informed about the latest trends in the sector. You can manage your preferences in MyUBA.

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