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An essential partnership

Communication and media agencies are essential partners for advertisers. In partnership with ACC (Association of Communication Companies) and UMA (United Media Agencies), UBA addresses sensitive issues and provides recommendations on best practices for pitches, contracts, and other key topics to ensure a smooth and lasting collaboration between all stakeholders.

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Cost of agency pitches

According to ACC, 10% of agency revenues are dedicated to pitches. Advertisers can reduce this cost by investing in a long-term relationship with their agency. Organizing pitches for agencies is beneficial as it ensures competition and fosters creativity and strategic thinking. The pitch guidelines provided by UBA and ACC offer a valuable framework for conducting pitches with transparency, efficiency, and integrity.

Download the whitepaper
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Media Pitches

UMA (United Media Agencies) assessed the costs associated with media pitches for the year 2023, amounting to a total expenditure of €5.2 million. The study focused on the nine main members of UMA. This analysis could lead to better resource optimization, benefiting both agencies and advertisers.

To the blogpost
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Client-agency contract including the use of AI

As key players in the marketing and communication sector, building strong relationships between brands and agencies is essential. To address this need, UBA and ACC, in collaboration with the law firm AdaStone, have developed a new standard contract that provides a solid foundation for all communication collaborations. This contract aims to clarify mutual commitments, intellectual property rights protection, and the responsible use of artificial intelligence (AI).

Download the guideline To the blog
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Our Agency expert is Luc

Luc Eeckhout, media expert, joined UBA in January 2024, bringing with him extensive expertise in media strategy and research. Throughout his career, Luc has focused on media analysis and data-driven strategies. He has previously held several leadership positions in the media industry and has been deeply involved in audience measurement, working closely with CIM (Centre for Information on the Media).

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Media Agency

Knowledge and Insights

  1. 2026 media budgets: confidently moving forward

    As marketers navigate economic uncertainty, the 2026 WFA & Ebiquity Media Budgets S...
    December 16, 2025
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Newsletter_20251216_WFA_Media_Budgets_iStock-2218451305.jpg

  2. Media trends 2026: streaming and AI reshape media strategy 

    At the recent UBA Exchange Community on 3 December, Bart De Pauw (WPP Media) share...
    December 16, 2025
    Luc Eeckhout, Manager Media & Agencies
    News
    Newsletter_20251216_EC_Impactful_Media_Trends_Screenshot 2025-12-16 081450.png

  3. Advertising : the engine of growth and media

    A new study by Ortelius, the consulting branch of the Econopolis Group, commissioned by the ...
    December 9, 2025
    Luc Eeckhout, Manager Media & Agencies
    News
    Econopolis screenshot 2025-12-09 om 08.13.02.png
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Master Classes

  1. Media strategy evaluation

    How do I best evaluate an annual media strategy?

    Offline French
    UBA Focus
    Media Strategy Evaluation
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  2. Media & creativity

    What are the key ingredients of effective communication?

    Online Dutch
    UBA Focus
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    Show event

  3. Total Video Advertising

    How can you master the video ecosystem to better optimise campaigns?

    Offline French Dutch
    UBA Focus
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    Show event
Discover all Master Classes

Training 24/7

Agency Ecosystem

How do I make several agencies work together in an effcient ecosystem?

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The building blocks of successful advertising

How to create successful advertising?

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Agency Selection

How to select your Communication Agency and organise a Pitch?

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Discover all Training 24/7

Other topics that may also interest you

Stay updated on Agency

With our weekly newsletter, we keep you informed about the latest trends in the sector. You can manage your preferences in MyUBA.

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