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An essential partnership

Communication and media agencies are essential partners for advertisers. In partnership with ACC (Association of Communication Companies) and UMA (United Media Agencies), UBA addresses sensitive issues and provides recommendations on best practices for pitches, contracts, and other key topics to ensure a smooth and lasting collaboration between all stakeholders.

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Cost of agency pitches

According to ACC, 10% of agency revenues are dedicated to pitches. Advertisers can reduce this cost by investing in a long-term relationship with their agency. Organizing pitches for agencies is beneficial as it ensures competition and fosters creativity and strategic thinking. The pitch guidelines provided by UBA and ACC offer a valuable framework for conducting pitches with transparency, efficiency, and integrity.

Download the whitepaper
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Media Pitches

UMA (United Media Agencies) assessed the costs associated with media pitches for the year 2023, amounting to a total expenditure of €5.2 million. The study focused on the nine main members of UMA. This analysis could lead to better resource optimization, benefiting both agencies and advertisers.

To the blogpost
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Client-agency contract including the use of AI

As key players in the marketing and communication sector, building strong relationships between brands and agencies is essential. To address this need, UBA and ACC, in collaboration with the law firm AdaStone, have developed a new standard contract that provides a solid foundation for all communication collaborations. This contract aims to clarify mutual commitments, intellectual property rights protection, and the responsible use of artificial intelligence (AI).

Download the guideline To the blog
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Our Agency expert is Luc

Luc Eeckhout, media expert, joined UBA in January 2024, bringing with him extensive expertise in media strategy and research. Throughout his career, Luc has focused on media analysis and data-driven strategies. He has previously held several leadership positions in the media industry and has been deeply involved in audience measurement, working closely with CIM (Centre for Information on the Media).

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Media Agency

Knowledge and Insights

  1. Is sound the most overlooked brand asset ?

    Despite substantial investments in visual identity & media placements, many marketers st...
    July 13, 2026
    Lina Mertens, Raygun and BCP Member
    News
    260713_Blog_Sound Branding.jpg

  2. Digital Omnibus : Who controls consent?

    In our previous article, we explained why the Digital Omnibus matters for marketers, adverti...
    June 30, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Newsletter_20260600_Digital_Omnibus_ART_2_iStock-1094114388.jpg

  3. Digital Omnibus : Why audience measurement is at stake

    When the European Commission launched its Digital Omnibus initiative, it looked like a techn...
    June 30, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Newsletter_20260600_Digital_Omnibus_ART_1_iStock-181148390.jpg
Discover all articles

Master Classes

  1. Five golden learnings for ROI in marketing

    How to optimise your marketing investments?

    Offline English
    Master Class
    Marketing Mix Modelling
    Show event

  2. Getting the best from your media agency

    Take control of your media investments.

    Offline French Dutch
    Master Class
    media agency
    Show event

  3. Agency brief

    How to create an effective briefing?

    Offline English
    Master Class
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    Show event
Discover all Master Classes

Training 24/7

Agency Ecosystem

How do I make several agencies work together in an effcient ecosystem?

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The building blocks of successful advertising

How to create successful advertising?

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Agency Selection

How to select your Communication Agency and organise a Pitch?

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Discover all Training 24/7

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With our weekly newsletter, we keep you informed about the latest trends in the sector. You can manage your preferences in MyUBA.

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