Research & Insights: the foundation for successful marketing
Companies investing in R&I see better results, build stronger brands, and create deeper connections with their target audience. Whether it's understanding market share, evaluating customer satisfaction, or identifying new target groups, R&I lays the foundation for effective and impactful campaigns that can transform a brand. In a world where relevance is key, Research & Insights offers the competitive advantage that brands need. That's why UBA offers a wide range of training courses and tailored exchange communities in this field.
Two active Exchange Communities: CMI and Panels
UBA provides its members the opportunity to dive deeper, get acquainted with the latest developments in research and market analysis, and share practical examples through two Exchange Communities. The Panels Exchange Community focuses on consumer and retail panel data. The CMI Exchange Community offers a forum for new developments in the research field.
19 Questions to help buyers of online samples
This set of questions provides a framework that research buyers can use to evaluate the offerings of different online sample providers. The questions identify key points to consider and introduce consistent terminology. The goal of these questions is to form the basis for a conversation between the research buyer and the sample provider, rather than simply being used as a checklist to compare the offerings of different providers.
20 Questions to help buyers of AI-based services
"20 Questions to help buyers of AI-based services" is a checklist designed to facilitate meaningful discussions and debates between research providers and buyers. It is part of ESOMAR’s broader AI initiative. The aim of this material is to help research agencies and buyers ensure that an appropriate level of transparency is maintained, that trust and credibility in the field are preserved, and that applicable privacy laws are respected. The goal is to promote the fair, transparent, responsible, and ethical use of AI in research. From data privacy and security to transparency and accountability, the publication explores various considerations around the responsible use of AI.
Our research & insights expert is Miriam
Over the years, Miriam Delille has built extensive and deep knowledge in marketing and research, first with an FMCG giant where she held various leadership positions, and later through her own boutique agency. She is known for her expertise in consumer behavior and market analysis. Since April 2023, she has also been working with UBA to help brands grow by organizing a wide range of offerings in the areas of consumer and market insights, customer experience, and e-commerce & sales.
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Master Classes
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Visual nudging in marketing and communication
How does the correct use of colour in communication lead to greater impact?
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The core principles of value based pricing
How can you establish and optimise a successful pricing strategy?
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