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Data & Technology

The Exchange Community Data & Technology highlights the strategic importance of data and technology in building and growing brands. This community provides a unique space to discuss the latest trends, explore case studies, and share expertise.

It brings together marketing and communication leaders, as well as data and technology specialists, to exchange on key issues and discover best practices.

What can you expect? View the agenda
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What can you expect?

By participating, you'll gain access to a collaborative platform, valuable resources, and industry insights to stay at the forefront of data and technology innovations. It's a unique opportunity to enhance your knowledge, exchange with peers, and improve your practices for more effective marketing.

Past sessions have focused on:

  • Data-driven marketing: Discover how brands can harness the power of data to better understand their audiences, personalize campaigns, and measure their impact with precision and efficiency.
  • Marketing automation: Explore tools and techniques to automate marketing processes, optimize customer journeys, and improve agility in your operations.
  • Adtech advancements: Analyze technological innovations in digital advertising, from programmatic to automated buying platforms, and learn how to incorporate these innovations into your advertising strategies.
  • Data protection: In a landscape where data privacy is paramount, learn best practices for managing consumer data transparently and compliantly. This topic includes practical solutions for building trust while adhering to regulations.

Exchange Community Data & Technology presidents

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Vincent Dumon

President

Colruyt | Project Manager Marketing

Agenda

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View the full agenda

Our communities are free for brand members

If your employer is a brand member of UBA, you get full access to our offerings and enjoy significant discounts.

Log in here as member All about membership

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  3. Marketing and IT: how L’Oréal builds shared governance for innovation

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