GDPR Line
The General Data Protection Regulation (GDPR) is the European legislation on privacy and data protection.
Today, companies manage larger volumes and a much wider variety of data. This presents significant challenges.
Do you have a specific question about GDPR? In collaboration with QuaData, we offer UBA members free answers to GDPR-related questions.
What is my benefit as a UBA member?
In addition to contacting our partner QuaData for free advice, you can also consult the UBA Data Protection Guide.
Who is QuaData?
Founded in 2014, QuaData is part of the Cronos group. In addition to providing theoretical legal information, QuaData helps companies improve their data management.
What can QuaData advise you about?
For example, QuaData can advise you on the following topics:
- Best practices for collecting and using customer data without violating GDPR.
- Using explicit consent or legitimate interest for sending marketing emails.
- Precise rules on the use of cookies and tracking pixels in digital campaigns.
- Using purchased data from a provider or partner for advertising campaigns.
- Ensuring Google Analytics and other tracking tools comply with GDPR requirements.
- Methods for segmenting audiences without violating regulations.
- Risks of outdated or incorrect customer databases.
- Conditions for transferring customer data outside the EU, especially via U.S.-based SaaS tools.
- Obligations in case of a data breach or hack involving customer data used in marketing.
- How to turn GDPR into a marketing advantage and build customer trust.
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