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Research panels

The Panels Community focuses on new insights from both retail panel and consumer panel data.

The Exchange Community Panels is a community that is relevant to a diverse audience of advertisers, with a specific focus on FMCG manufacturers and retailers. This community is of interest to professionals in marketing, sales, brand, product, CMI, business intelligence, and research.

What can you expect? View the agenda
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What can you expect?

Based on their panel data, NielsenIQ (retail data), YouGov (Consumer Panel), and potentially new players each share their views on the key developments of the year. Additionally, they focus on some current developments regarding their panels. Past sessions, for example, have focused on:

  • Understanding changing market trends and the impact on FMCG
  • The success of new players in the Belgian market
  • The brands most chosen by shoppers despite economic instability

Exchange Community Panels presidents

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Philippe Calvaer

President

Carrefour | Market & Brand Intelligence

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Jeroen Inghels

Co-president

Melitta | Marketing Manager household products Benelux

Agenda

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