UBA Media Date
UBA Media Date 2026 brought more than 400 brand builders together at Dolce La Hulpe.
On 25 August, Les Binet, Ruben Schreurs and Deborah Gurofsky shared their perspectives on marketing effectiveness and what really makes a difference today: better measurement, demonstrating marketing’s impact on the business, building lasting brand relationships and having the confidence to think bigger.
An afternoon to discover fresh perspectives, exchange ideas and reconnect with Belgium’s brand community.
The back-to-business date for brand builders
UBA Media Date is about more than the keynotes. It’s a chance to reconnect after the summer, exchange ideas and start the new marketing season with fresh thinking.
More than 400 participants joined us at Dolce La Hulpe this year. Ruben Schreurs showed how to turn measurement into better marketing decisions and tangible business impact. Deborah Gurofsky challenged us to move beyond one-night-stand brands and build brand relationships that last. And Les Binet reminded marketers why it pays to think bigger: go big or go home.
And nobody went home just yet. After the keynotes, the conversations continued over drinks and a summer buffet in the gardens of Dolce La Hulpe.
Thank you to the 400+ participants who made this year’s edition such a memorable one.
Save the date: UBA Media Date returns on 26 August 2027.
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