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Together with our strong network of partners and members, the UBA Domain Experts create content on all aspects of building brands in a sustainable way. Subscribe to our newsletter to be the first to know about our latest publications, insights, or podcasts.

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Blog series - In the age of AI, agencies must become true strategic partners. (2/5)

During two round tables, UBA brought together advertisers from different sectors to explore how their colla...
June 23, 2026
Grégory Marchandise, UBA
UBA Focus News
Roundtable-Agency-Brand-Collaboration.jpg
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  1. The social media strategy needs to be better integrated into the customer journey

    The Social Media & Influencer Barometer (SMI) Barometer 2026 shows that Belgian consumer...
    June 23, 2026
    Grégory Marchandise, UBA
    News
    SociamMediaSMI.jpg

  2. Do you work with certified influencers?

    Launched in October 2025, the Influencer Marketing Certificate in Belgium already counts aro...
    June 23, 2026
    Grégory Marchandise, UBA
    UBA Focus News
    Influencercertificate-2.png

  3. What if your pitches are costing you the best agencies?

    As a marketer, you ask yourself the same question with every investment: “What’s...
    June 23, 2026
    Petra De Roos
    News
    E-News_20260623_Cost-of-pitching.jpg

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    The latest UMA-UBA Benchmark reveals a stabilisation of digital advertising in Belgium, alon...
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  2. Marketing Effectiveness deserves a certification

    Marketing has never been under more pressure to prove its value. Budgets are scrutinised, ex...
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    At The Future Laboratory, our business is the future and for over two decades, we have been ...
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Leer onze experts kennen

Anne-Laure de Hults

Manager Strategy and Sustainability

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Grégory Marchandise

Manager MarTech and Communication

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Luc Eeckhout

Manager Media and Agencies

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Miriam Delille

Manager CMI, E-commerce & Sales

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