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12 principles for responsible AI in advertising

The Advertising Council and its members including UBA, publisch new guidelines to help brands use Artificia...
July 15, 2025
Grégory Marchandise, UBA
UBA Focus News Publications
AI_guideline_advertisers.jpg
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  1. Stronger protection for youth in food advertising: age limit raised to 16

    As of 1 January 2026, food companies, retailers, restaurant chains and advertising stakehold...
    May 27, 2025
    Anne-Laure de Hults
    UBA Focus News
    Belgian Food Avdertising Code 2025.jpeg

  2. How can omni-channel retailers unlock the power of retail media?

    Retail media is fast becoming the third wave of digital advertising, beyond search and socia...
    May 26, 2025
    Luc Eeckhout, Manager Media & Agencies
    News
    RetailMedia_omnichannel.jpg

  3. New Client-Agency contract including the use of AI

    As a key player in the marketing and communications sector, building strong relationships be...
    October 22, 2024
    Grégory Marchandise, UBA
    UBA Focus News Publications
    Client-Agency contract2.png

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Leer onze experts kennen

Anne-Laure de Hults

Manager Strategy and Sustainability

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Grégory Marchandise

Manager MarTech and Communication

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Luc Eeckhout

Manager Media and Agencies

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Miriam Delille

Manager CMI, E-commerce & Sales

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