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Consumer & Market Insights

The CMI Community focuses on everything related to consumer & shopper behavior research, market analysis, data collection and analysis. It zooms in on identifying opportunities, minimizing risks, and creating competitive advantage.

The Consumer & Market Insights Exchange Community primarily targets CMI, Research, and Insight professionals. Depending on the topic of the session, it is also relevant for marketing and communications managers.

What can you expect? View the agenda
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What can you expect?

The Exchange Community CMI sessions provide a platform to learn, inspire, and share practical insights in the fields of consumer, shopper, and market insights.

As a kickstarter and source of inspiration, experts in this field deliver presentations on the latest methodologies and trends, both in B2C and B2B contexts. Since AI is a real game changer in all aspects of research, significant attention is also given to this topic. Past sessions, for example, have focused on:

  • How to deal with the challenges regarding the quality of online research panels?
  • What are the possibilities and limitations of generative AI for research?
  • How can we revisit innovation research, also considering AI?
  • How to address challenges related to (measuring) customer satisfaction?

Exchange Community CMI presidents

Caroline Chabier.png

Caroline Chabier

President

Vandemoortele I Customer Insights & Market Research Manager

Pieter Markey.png

Pieter Markey

Vice-president

Telenet | Market Research & Consumer Insight Manager

Agenda

    Trendspotting to Action

    In this Exchange Community CMI session, we will take a critical look at how we approach trendspotting today - and how we can turn signals into actions that truly fuel innovation. Join us to explore a more structured, focused approach to spot relevant opportunities faster and move from insights to impact.

    More info
View the full agenda

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