Data protection has become a major issue in marketing. Ensuring the confidentiality and security of user information is essential to building trust and complying with current regulations. UBA offers content and activities to help professionals balance marketing effectiveness with respect for privacy.
In the digital world, consumer data has a decisive impact on the effectiveness of your marketing and sales efforts. If consumers trust your brand, they will be more willing to share their data. You will gain this trust more quickly if you handle their data transparently and respectfully. This guide provides an overview of what you need to do to adopt a positive approach to data protection.
Grégory supports UBA members in exploring and understanding exciting topics such as content, technology, and data. Having joined UBA in 2016, he brings extensive expertise from his background as a strategist and digital project manager for major brands and accounts.
How can you align your cookie and data policy with regulations, and how can you prepare for a cookieless future?
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