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Media Spendings

With the UBA Media Spendings service, you get a quick and accurate view of the media. Our partnership with Nielsen allows you to access information on gross advertising expenditures across various media. We offer customized research tailored to your specific needs.

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What is my benefit as a UBA member?

  • UBA members have free access to this service.
  • UBA also offers its members a tool that provides an overview of the main trends in gross media investments: the Media Key Facts. This tool allows you to track advertising spending across various media channels, such as television, radio, print, outdoor, and cinema. It is an essential instrument for marketing and advertising professionals, enabling them to make informed decisions based on data on advertising investments.
To the Media Key Facts

About Nielsen

Nielsen is a global company specialising in the analysis of consumer behaviour and market trends. It provides data and insights on shopping habits, media, advertising and consumer behaviour in a variety of sectors.

More information
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