Exchange Communities
During the UBA Exchange Communities, we bring brand builders together. In these peer-to-peer forums, we explore current topics with UBA brand members and examine opportunities and challenges around key issues that matter to advertisers. Gaining valuable insights and exchanging experiences with other professionals is at the heart of these sessions.
What can you expect?
- Half-day sessions on-site at UBA
- Exclusive to UBA brand members
- Experts share their insights: Each session welcomes multiple speakers who share their insights and experiences. Their expertise is at the core of the discussions, offering practical recommendations that participants can immediately apply in their own roles.
- Networking opportunities: Exchange Communities are not just about learning—they're also about sharing experiences. During lunch or breakfast, you’ll have the chance to connect with peers and discover how colleagues tackle similar challenges in their field.
Consumer & Market Insights
Everything related to market research and consumer behavior analysis.
More info & agendaContent
For brand builders who integrate content marketing into their communication strategy.
More info & agendaData & Technology
For brand builders who want to better understand today's new technologies.
More info & agendaMedia
Especially for advertisers for whom media buying is crucial.
More info & agendaResearch Panels
Focuses on new insights from both retail panel and consumer panel data.
More info & agendaE-commerce & Sales
Zooms in on how brands can use e-commerce to sustainably strengthen themselves in a digital world. In partnership with Bpost. NEW from autumn 2025
Agenda
How AI accelerates hyperpersonalisation and audience targeting for better effectiveness
This Data & Tech Exchange Community session explores how AI is turning personalisation into hyperpersonalisation and helping brands improve audience targeting with identity and audience data.
Trendspotting to Action
In this Exchange Community CMI session, we will take a critical look at how we approach trendspotting today - and how we can turn signals into actions that truly fuel innovation. Join us to explore a more structured, focused approach to spot relevant opportunities faster and move from insights to impact.
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Expand your knowledge
Explore our different types of trainings.
Learn more in our Knowledge Hub
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