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Build a strong brand for long-term success

A strong brand is more than a logo—it’s a strategic asset that drives growth, trust, and differentiation. In today’s fast-changing market, a well-defined brand strategy helps marketers and communication professionals create lasting impact, connect with audiences, and stay ahead of the competition.

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Why brand strategy matters

A clear brand strategy is essential to build recognition, foster loyalty, and ensure consistency across all touchpoints. It defines your brand’s positioning, values, and unique promise to customers. In a world where consumers are bombarded with choices, a strong brand provides clarity and emotional connection, making your business the preferred choice.

UBA’s brand strategy offering

At UBA, we equip marketers with the right tools and insights to develop and strengthen their brand strategy. Through our UBA Academy, we provide:

  • Brand Building College, an exclusive programme dedicated to brand development
  • 24/7 video trainings for continuous learning at your own pace
  • Master classes led by industry experts to deep dive into brand building

Stay ahead with the latest knowledge and best practices. 

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Our Brand Strategy expert is Anne-Laure

On a regular basis, Anne-Laure selects the most important news, insights, and tools on Brand Strategy, Sustainability, DEI and Employer branding for you. Stay updated with Anne-Laure's top picks by adjusting your preferences in My UBA.

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Brand Strategy Sustainability Diversity & Inclusion Employer Branding

Knowledge and Insights

  1. Food advertising: looking ahead to 2026

    As of 1 January 2026, the Belgian Food Advertising Code will come into force. Advertisers, a...
    December 2, 2025
    Anne-Laure de Hults
    UBA Focus News
    Food_Advertising_Teens.jpg

  2. Why influencers are becoming increasingly essential in a marketing plan

    During the UBA Exchange Community Content on 13 November, leading voices from Ogilvy Social....
    December 1, 2025
    Grégory Marchandise, UBA
    News
    Influencer-brand-mediaplan.jpg

  3. Promotions: Friend or Foe? 

    Are manufacturers and retailers better off with or without promotions? To answer this questi...
    November 18, 2025
    Tom Cornelis, YouGov
    UBA Focus News
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Discover all articles

Master Classes

  1. Revenue growth management

    What are the key levers for growing revenue?

    Offline English
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    Show event

  2. Business plan effectiveness: OGSM basics

    How to develop effective business and marketing plans?

    Offline English
    Plan-Efficiency_OGSM.jpg
    Show event

  3. Responsible AI for advertisers

    How can brands use AI creatively, safely and effectively without risking trust, compliance or reputation?

    Offline English
    UBA Focus
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    Show event
Discover all Master Classes

Training 24/7

Brand strategy

How do I identify and build a strong brand?

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Building a meaningful brand

How do you build a meaningful brand in the post-purpose era?

Building a meaningful brand

Customer journey

How to use the customer journey for digital marketing?

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Innovation strategy management

How do I create successful innovations for my brand?

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Communication strategy

How to build an authentic and efficient communication strategy?

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Discover all Training 24/7

Other topics that may also interest you

Stay updated on Brand Strategy

With our weekly newsletter, we keep you informed about the latest trends in the sector. You can manage your preferences in MyUBA.

Register via MyUBA Create an account
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