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Build a strong brand for long-term success

A strong brand is more than a logo—it’s a strategic asset that drives growth, trust, and differentiation. In today’s fast-changing market, a well-defined brand strategy helps marketers and communication professionals create lasting impact, connect with audiences, and stay ahead of the competition.

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Why brand strategy matters

A clear brand strategy is essential to build recognition, foster loyalty, and ensure consistency across all touchpoints. It defines your brand’s positioning, values, and unique promise to customers. In a world where consumers are bombarded with choices, a strong brand provides clarity and emotional connection, making your business the preferred choice.

UBA’s brand strategy offering

At UBA, we equip marketers with the right tools and insights to develop and strengthen their brand strategy. Through our UBA Academy, we provide:

  • Brand Building College, an exclusive programme dedicated to brand development
  • 24/7 video trainings for continuous learning at your own pace
  • Master classes led by industry experts to deep dive into brand building

Stay ahead with the latest knowledge and best practices. 

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Our Brand Strategy expert is Anne-Laure

On a regular basis, Anne-Laure selects the most important news, insights, and tools on Brand Strategy, Sustainability, DEI and Employer branding for you. Stay updated with Anne-Laure's top picks by adjusting your preferences in My UBA.

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Brand Strategy Sustainability Diversity & Inclusion Employer Branding

Knowledge and Insights

  1. Unboxing modern brand building in the creator era: Lessons from Effie Europe 2025

    The Effie Awards Europe celebrates one thing above all: marketing effectiveness. And this ye...
    February 3, 2026
    Sana Hussain, Kantar Insights Belgium, Gabriella Harris, Kantar Insights Belgium
    UBA Focus News 60 minutes
    Kantar Effie Europe 2025 Pic 1 - After headline.jpg

  2. Case study Effie Awards 2025: how Foodbag won gold with ‘Opscheppen met Foodbag’

    Foodbag, the Belgian meal-kit pioneer, won a Gold Effie at the Effie Awards Belgium 2025 wit...
    February 3, 2026
    UBA Team
    UBA Focus News
    Efiie 2025 foodbag NL.jpg

  3. Trends in Social Media 2026

    In its 2026 report titled “Social with Substance & the Return to Real”, Ogil...
    January 27, 2026
    Mathieu Gillain, Ogilvy Social.Lab
    News 60 minutes
    TrendsSocialMedia26V2.jpg
Discover all articles

Master Classes

  1. Revenue growth management

    What are the key levers for growing revenue?

    Offline English
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    Show event

  2. Business plan effectiveness: OGSM basics

    How to develop effective business and marketing plans?

    Offline English
    Plan-Efficiency_OGSM.jpg
    Show event

  3. Responsible AI for advertisers

    How can brands use AI creatively, safely and effectively without risking trust, compliance or reputation?

    Offline English
    UBA Focus
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    Show event
Discover all Master Classes

Training 24/7

Brand strategy

How do I identify and build a strong brand?

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Building a meaningful brand

How do you build a meaningful brand in the post-purpose era?

Building a meaningful brand

Customer journey

How to use the customer journey for digital marketing?

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Innovation strategy management

How do I create successful innovations for my brand?

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Communication strategy

How to build an authentic and efficient communication strategy?

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Discover all Training 24/7

Other topics that may also interest you

Stay updated on Brand Strategy

With our weekly newsletter, we keep you informed about the latest trends in the sector. You can manage your preferences in MyUBA.

Register via MyUBA Create an account
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