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Content

The Exchange Community Content focuses on the strategic importance of content in modern branding and marketing. This initiative brings together marketing and communication professionals to discuss key topics such as content marketing strategies, artificial intelligence (AI), and influencer marketing.

It is primarily aimed at marketing managers, brand managers, content managers, and social media managers, offering a unique space for sharing knowledge and expertise. Participants gain valuable insights and opportunities to exchange with their peers and industry experts.

What can you expect? View the agenda
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What can you expect?

The Exchange Community Content is much more than a learning platform. It’s a place for exchange, innovation, and strategic thinking to help brands stay competitive in a constantly evolving landscape. Join us to discover best practices and stay at the forefront of new trends!

Past sessions, for example, have focused on:

  • The use of artificial intelligence in content creation: Discover how AI is transforming creative processes with powerful tools and clear guidelines, enhancing efficiency while preserving brand authenticity.
  • The evolution of social media: Analyze emerging trends and explore how brands can adapt to the rapid changes of platforms to maximize their impact.
  • Content marketing trends: Decode the latest developments, from interactive content to immersive formats, to refine your strategies and capture your audience's attention.
  • Influencer marketing: Learn how to collaborate effectively with influencers to maximize the reach and credibility of your campaigns.

Exchange Community Content president

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Tim Colman

President

Proximus | Head of Digital Communication

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Bram De Lausnay

President

Belfius | Head of Digital Brands & Performance

Agenda

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Our communities are free for brand members

If your employer is a brand member of UBA, you get full access to our offerings and enjoy significant discounts.

Log in here as member All about membership

More on this topic

  1. How can you adapt to the rise of zero-click search?

    On 21 November 2025, the UBA Exchange Community Content explored the revolution of zero clic...
    December 2, 2025 at 9:00 AM
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    UBA Focus News
    Zero-click-search-marketing-GEO.jpg

  2. Why influencers are becoming increasingly essential in a marketing plan

    During the UBA Exchange Community Content on 13 November, leading voices from Ogilvy Social....
    December 1, 2025 at 8:00 AM
    Grégory Marchandise, UBA
    News
    Influencer-brand-mediaplan.jpg

  3. How search habits are evolving

    During a “60 minutes” session, Cédric Cauderlier, Lead Digital Strategist...
    October 31, 2025 at 12:00 PM
    Grégory Marchandise, UBA
    UBA Focus News
    SearchHabits_AI_Social_Forum.jpg
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