UBA represents the interests of advertisers and is a forum for legitimate contacts between the various parties of the advertising industry. Both UBA and its members, including representatives and employees, are committed to full compliance with all applicable competition laws and fair trade practices. Members acknowledge that full compliance with competition law is a condition of membership. 

All members and participants in any of the UBA activities are individually responsible for ensuring compliance with competition law. Membership to UBA and participation in UBA meetings, events, or any other activities shall not be used to engage in conduct that promote or facilitate any anti-competitive behaviour*. 

UBA will carry out regular checks and reminders to ensure the competition law compliance. Any members shall promptly report any concerns regarding potential breaches through the appropriate channels.  

*Anticompetitive behaviour includes, but is not limited to any discussions, agreements or activities that could restrict competition, such the exchange of commercially sensitive information, namely regarding pricing, market or customer allocation, responses to tenders. 

All those attending our meetings are expected to comply with the Code of Conduct.
Download our Code of Conduct here or scan the QR code displayed on posters in our meeting rooms.

Competition law checklist for meetings: do's & don'ts

DO

• Review the agenda of the event in advance and limit discussions to the listed topics.
• Share only public business information.
• Keep discussions general and do not disclose or request confidential or sensitive information.
• Interrupt and object to any competition-sensitive discussions and distance yourself from them.
• Report any breach to the competent department within your organisation.

DON’T

• Do not discuss or exchange pricing information, such as current or future prices, discounts, mark-ups or other sensitive financial details.
• Do not allocate markets or customers or discuss tendering strategies.
• Do not restrict competition by engaging in conversations about limiting supply, coordinating sales or excluding competitors.

Confidentiality

Any information available on the members-only section of the UBA website is exclusively accessible to members through a personal “username” and “password” and is not made public. For this reason, UBA members who have been assigned a username and password may not, under any circumstances, distribute such information or grant access to third parties without prior written consent from an authorised UBA representative.

If the password is, for any reason, disclosed to anyone other than the person to whom it was assigned, the original assignee must immediately inform UBA in writing so that appropriate procedures can be initiated to change the password.

Copyright

The entire website and each of its components are protected under Belgian and international copyright law and, more broadly, under intellectual property law (including, but not limited to, copyright, trademarks, and database rights).

All rights of reproduction, representation and public communication are reserved, including downloadable documents and visual, audiovisual, photographic and other content. Partial or full reproduction of the site on any electronic medium is expressly forbidden unless prior written permission is granted by the Union of Belgian Advertisers (UBA).

Paper reproduction is permitted only for strictly personal use, provided that the integrity of the reproduced documents is respected and the source is clearly and legibly cited, for example as:
“UBA document from the website ubabelgium.be. All rights reserved by the Union of Belgian Advertisers.” 

The website address ubabelgium.be must always appear in the reference.

Any other use is subject to prior and explicit authorisation from UBA.

Trademarks

The trademarks and logos are the property of the companies, associations or organisations that have registered them. Their reproduction or use, in any form whatsoever, is prohibited without written permission from the owner of the trademark or logo.

Links

To enhance user experience, this site may contain links to third-party websites which are not part of UBA. Please note that UBA has no control over the content of these external sites. Although UBA provides access to these sites, it does not endorse or take responsibility for their content.

UBA cannot be held liable in any way for the content of external sites or for any consequences arising from your use of them.

Any link to the UBA website must be subject to prior written approval by UBA. UBA disclaims all responsibility for the content of websites linked to its own and, more generally, for any connections to its site.

Terms of Registration

The person, company or organisation registering expressly guarantees that the information provided is complete, unambiguous and truthful. Non-members are explicitly prohibited from unlawfully claiming any benefits associated with UBA membership.

External consultants or individuals in similar roles are not considered part of the company or organisation holding UBA membership. Such individuals are not entitled to any benefits associated with UBA membership. In case of doubt or ambiguity, UBA reserves exclusive and final decision-making authority. Written confirmation from UBA is always required in cases of doubt or dispute regarding membership entitlements.

UBA expressly reserves the right to refuse any registration – complete or incomplete – for any of its events or activities at any time, without compensation and without stating a reason.