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Expand your knowledge

The world is constantly evolving. UBA helps you stay prepared for the future by giving you insights into everything that moves in the world of brand building. As UBA member, you have access to a wide range of training courses, especially developed by and for brand builders.

Find trainings Explore the different training types

Trainings in the spotlight

  1. Google Analytics 4

    How can you make the most of Google Analytics 4 and its features?

    Online French
    Google Analytics.jpg
    Show event

  2. Transmedia storytelling

    How can you develop your storytelling across different media?

    Online English
    Transmedia storytelling.jpg
    Show event

  3. Introduction to AI in marketing

    What are the main practical use cases of artificial intelligence in marketing?

    Online English
    UBA Focus
    AI in marcom.jpg
    Show event

What would you like to learn about?

I attended a very enriching and highly informative training. The instructors are experts in their field and share their knowledge with participants in a dynamic way.
Mélanie Martins

Customer Base Communication Manager

Workshop.jpg

UBA Academy, a mix of various trainings

Industry experts share their knowledge across more than ten domains through Training 24/7 video courses, online 60-minute sessions, and Master Classes. Practical and hands-on, these trainings are designed for both junior employees and senior profiles. Knowledge sharing is also central in our Digital Bootcamp and the Brand Building College.

Download the training programme January–June 2026

Training 24/7

More than 40 video trainings available 24/7, focused on the fundamentals of marketing and communication

More info & agenda

Master Classes

More than 60 half-day trainings each year to refresh your knowledge, available online or on-site at UBA.

More info & agenda

Digital Bootcamp

Two-day training for marketers, featuring workshops and video tutorials, where you will learn and practice the fundamentals of digital marketing.

More info & agenda

Brand Building College

Four-day training for marketers covering all aspects of brand creation, from strategy to brand activation, with workshops and video tutorials.

More info & agenda

60 minutes

60-minute online session at noon on current topics.

More info & agenda

Staying up-to-date with new trainings?

Subscribe to the UBA newsletter.

To MyUBA Register here

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We bring brand builders together in peer-to-peer forums where we dive into current topics.

Discover the UBA Exchange Communities

Learn more in our Knowledge Hub

Thanks to our Knowledge Hub, you can easily navigate through the UBA's inspiring offer

Discover our guidelines and insights
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