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Master Classes

Each year, there are more than 60 specialized half-day trainings to refresh your knowledge, available online or on-site at UBA. The Master Classes are designed for both juniors and more experienced profiles.

Find a Master Class
Master Class at UBA

Dive deeper into a topic

During the Master Classes, you will dive deep into a topic for half a day. One or more speakers will guide you through a workshop or inspiration session, so you will leave with a wealth of fresh ideas and tons of new knowledge on the topics that are making a difference today.

Practical info

  • Free for all UBA members
MC practical info

All Master Classes

  1. Negotiation skills

    How do I achieve the best result in a negotiation?

    Offline Dutch
    Negotiation.jpg
    Show event

  2. Agency remuneration & evaluation

    How to correctly evaluate and compensate an agency?

    Online Dutch
    Remuneration_1153252986.jpg
    Show event

  3. Marketing Effectiveness Certification Program

    Become certified in Marketing Effectiveness.

    Online English
    UBA Focus
    Effectiveness certification
    Show event

  4. Mastering customer experience management (advanced)

    How can you further foster an impactful customer experience?

    Offline English
    Customer Experience Kantar (2).jpg
    Show event

  5. Business plan effectiveness: OGSM advanced

    How do you translate the vision of an annual plan into concrete actions?

    Offline English
    Plan-Efficiency_OGSM.jpg
    Show event

  6. Creative thinking

    How do you strengthen your creative thinking muscle?

    Offline Dutch
    Creativity Development.jpg
    Show event

  7. From guesswork to growth: how MMM transforms your strategy

    Move beyond assumptions and uncover the real impact of every channel. Learn how to optimize ad spend, boost ROI and lead with data-backed decisions.

    Offline English
    UBA Focus
    Marketing Mix Modeling.jpeg
    Show event

  8. Employer marketing

    How do you build a stronger brand from within?

    Offline English
    Employer-Marketing.jpg
    Show event

  9. Fundamentals to be effective in media

    Media & communication effectiveness: what really works?

    Offline Dutch English
    Key-Ingredients-for-Effective-Cross-Functional-Working-Meetings-610677264_5760x3840.jpeg
    Show event

  10. Masterful presentations

    How to increase the impact of your (sales) presentation?

    Offline English
    Masterful presentations
    Show event

  11. Elevating brands on LinkedIn

    How can you, as a brand, leverage LinkedIn to your advantage?

    Offline English
    social - Gen Z
    Show event

  12. Driving sustainable business growth

    How to develop an effective strategy for sustainable business growth?

    Offline English
    UBA Focus
    business growth
    Show event

  13. Storytelling in presentations

    How do you convince an audience?

    Offline Dutch
    Storytelling in presentations.jpg
    Show event

  14. Getting the best from your media agency

    Take control of your media investments.

    Offline French Dutch
    media agency
    Show event

  15. Measuring and reporting marketing communication effects

    What KPIs should you focus on to build real value for the business?

    Offline English
    UBA Focus
    Media-Measurement.jpg
    Show event

  16. Negotiation skills

    How do I achieve the best result in a negotiation?

    Offline Dutch
    Negotiation.jpg
    Show event

  17. Ideation / brainstorming techniques

    How do you and your team go from a blank page to a clearly defined list of ideas?

    Offline Dutch
    Brainstorming Techniques.jpg
    Show event

  18. Mediatraining: tips & tricks

    How do I prepare for an interview and deal with journalists?

    Offline Dutch
    Media Training
    Show event

  19. Fundamentals to be effective in media

    Media & communication effectiveness: what works best?

    Offline Dutch English
    UBA Focus
    fundamentals media effectiveness
    Show event

  20. Negotiation skills

    How do I get the best result from a negotiation?

    Offline French
    Negotiation.jpg
    Show event

  21. From prompt to action: agentic AI for media strategy

    How can marketers use agentic AI to automate their media decisions and radically accelerate collaboration with partners?

    Offline English
    UBA Focus
    media planning.jpg
    Show event

  22. Mastering communication & media for brand effectiveness

    How do you truly connect with today’s consumer?

    Offline English
    UBA Focus
    Communication management college.jpg
    Show event

  23. Brainstorming techniques

    How to boost your creative abilities with effective brainstorming techniques?

    Offline French
    Brainstorming Techniques.jpg
    Show event

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