E-commerce: the cornerstone of modern sales
Over the past decades, e-commerce has evolved from a niche market into an integral part of the economic landscape. In Belgium as well, where 9 out of 10 consumers shop online and there are nearly 64,000 Belgian webshops, it is clear that e-commerce is no longer a future trend but a crucial pillar within sales. UBA helps prepare your business for the future with e-commerce through a well-thought-out range of trainings and by keeping you updated on the latest figures and developments.
What makes e-commerce so important?
- Accessibility for everyone, everywhere. It gives consumers the freedom to purchase products from their couch and allows businesses to reach a global audience without physical stores.
- Growth of digital technology. The rapid adoption of smartphones, fast internet connections, and digital payment methods has accelerated the growth of e-commerce. Consumers increasingly rely on technology to make their purchases, leading to explosive growth in online marketplaces, webshops, and mobile apps.
- Lower costs, greater profit opportunities. For businesses, e-commerce offers a cost-saving alternative to traditional retail models. Without the need for physical stores and with targeted digital marketing, companies can minimize overhead while simultaneously increasing profit margins. This makes it attractive even for start-ups and small entrepreneurs.
- Personalization and customer focus. E-commerce enables the creation of personalized shopping experiences. With data analysis and artificial intelligence, businesses can provide tailored recommendations, build loyalty, and enhance customer satisfaction. This level of customization is hard to achieve in a traditional retail environment.
- Sustainability and environmental benefits. While e-commerce also presents sustainability challenges, it offers the potential for a smaller environmental footprint. Think of reducing physical stores and making the supply chain more efficient. Innovations such as green logistics and reusable packaging play a role here.
Coming soon... A new e-commerce Exchange Community
The new UBA Exchange Community e-commerce will be the place where marketing professionals, e-commerce experts, and creative thinkers come together to share knowledge, deepen insights, and explore the future of e-commerce and brand building in a digital world. We invite you to actively participate by proposing topics, sharing interesting cases, and suggesting inspiring speakers. Together, we are creating a platform for an optimal e-commerce approach that also explores and pushes the boundaries between marketing and e-commerce. Please contact Miriam at miriam@ubabelgium.be with your suggestions.
Our e-commerce & sales expert is Miriam
Over the years, Miriam Delille has built extensive and deep knowledge in marketing and research, first with an FMCG giant where she held various leadership positions, and later through her own boutique agency. She is known for her expertise in consumer behavior and market analysis. Since April 2023, she has also been working with UBA to help brands grow by organizing a wide range of offerings in the areas of consumer and market insights, customer experience, and e-commerce & sales.
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Trainings
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Optimising the performance of your webshop
How to scale up your online shop for optimal customer appeal and conversion?
Show event
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The core principles of value based pricing
How can you establish and optimise a successful pricing strategy?
Show event
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Build an effective strategic sales plan
How do you build and implement a strong strategic sales plan (and a high-performing team)?
Show event