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Hot off the press. Get to the heart of it in 60 minutes.

New business books. Direct from the authors. Get to the heart of them in 60 minutes.

This October, UBA welcomes Jo Caudron, Marc Fauconnier and Steven Van Belleghem for a special series of online book presentations. Three leading names in Belgium’s marketing and business community share the key ideas and insights from their latest books themselves.

Each 60 minutes session features 45 minutes with the author, followed by 15 minutes of live Q&A. In just one hour, you get the essential insights first-hand – and the opportunity to ask your own questions.

Choose the session that interests you below – or sign up for all three.

  1. Book presentation F*ck the system and other bad ideas for the future by Jo Caudron

    In this presentation, Jo Caudron takes you through the greatest geopolitical upheaval of this generation, and explains what it means for businesses and society. Drawing on his new book Fuck The System, and other bad ideas for the future, he shows why it is precisely those shocks that seem to be tearing the world apart that are driving Europe forward.

    Book cover Jo Caudron_16x9
    Show event

  2. Book presentation Memory Brands by Marc Fauconnier

    In 60 minutes, Marc Fauconnier presents his new book Memory Brands - how brands survive in an algorithmic world.

    Book cover Marc Fauconnier_16x9
    Show event

  3. Book presentation Deep Loyalty by Steven Van Belleghem

    Discover Deep Loyalty by Steven Van Belleghem: the ultimate guide to customer retention in the age of AI.

    Book cover Steven Van Belleghem_16x9
    Show event

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