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60 minutes

The world is changing at an incredibly high pace. New technologies, shifting consumer values, geopolitical tensions and evolving media-ecosystems change the game for marketeers and communication specialists. Still you need to stay ahead of trends and getinformed and inspired to be able to move forward successfully and sustainably.

That’s why we created 60 minutes: short & sweet, yet powerful online sessions of exactly one hour, designed to inform and inspire. Because your time is valuable...

The format? 60-minute online sessions in English via Teams at noon, with a Q&A session included, exclusively accessible and completely free for UBA members.

Discover below the upcoming series of 5 online sessions.

Discover the key trends for 2026

To help you understand these shifts and stay ahead of them, UBA is organising a series of five 60 minutes sessions exploring the most defining trends for 2026.

In each session, experts will zoom in on a different area of the marketing and consumer landscape: from global behavioural evolutions to social, media, retail and culture.
You will discover what these trends mean in practice for your brand, your strategy and your execution, supported by relevant insights, real-life examples and actionable tools to help you create impact in 2026.

  1. Is GenX the new Nextgen?

    To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the first session out of five.

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  2. Consumer trends that matter to people in 2026

    To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the second session out of five.

    consumerChoice.jpg
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  3. Trends in social media

    To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the third session out of five.

    social media trends.jpg
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  4. Global trends amongst Belgian consumers in the uneasy decade of the 2020s

    To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the fourth session out of five.

    Newsletter_20251007_Rossel_Made_in_Belgium_iStock-538828181.jpg
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  5. Can AI help you? Designing CX for Gen Z & Alpha

    To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the last session out of five.

    Copywriting AI.jpg
    Show event

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