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60 minutes

With the 60 minutes, UBA aims to inspire its members and meet their needs.

The format? 60-minute online sessions in English via Teams at noon, with a Q&A session included, exclusively accessible and completely free for UBA members.

Discover below the upcoming series of 3 online sessions.

The impact of AI on search marketing

Search marketing is undergoing major change. With the rise of artificial intelligence, search habits are evolving, new platforms are reshaping the rules, and brands need to rethink their visibility strategies. To help you stay ahead, UBA is offering three “60 minutes” sessions on the key trends transforming organic, social, and paid search. Experts will share concrete insights and practical scenarios to strengthen the impact of your campaigns.

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