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How agentic AI is transforming marketing: discover the recordings of the four sessions

Agentic AI is rapidly transforming how marketing, media, search and customer experience are organised. For marketing and cross-functional teams, it creates new opportunities to plan campaigns more intelligently, automate workflows and deliver more relevant customer interactions.

Through the UBA Academy 60 minutes format, participants gained clear insights, practical examples and strategic inspiration during concise one-hour online sessions focused on the impact of AI on marketing today.

The sessions have now ended, but the recordings are still available to watch. Discover how agentic AI is already being applied in media campaigns, search marketing, marketing workflows and customer support and the opportunities this can create for your organisation.

Watch the recordings here below and stay ahead in the next wave of AI-driven marketing.

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