Master Classes
Each year, there are more than 60 specialized half-day trainings to refresh your knowledge, available online or on-site at UBA. The Master Classes are designed for both juniors and more experienced profiles.
Dive deeper into a topic
During the Master Classes, you will dive deep into a topic for half a day. One or more speakers will guide you through a workshop or inspiration session, so you will leave with a wealth of fresh ideas and tons of new knowledge on the topics that are making a difference today.
Practical info
- Free brand members
- Free for media members
- 50% discount for expert members
- All Master Classes
- Agency
- Artificial Intelligence
- Brand Strategy
- Content
- Data & Technology
- Diversity & Inclusion
- E-commerce & Sales
- Employer Branding
- Media
- Privacy
- Research & Insights
- Skills
- Sponsoring & events
- Sustainability
All Master Classes
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Business plan effectiveness - OGSM advanced
How do you translate the vision of an annual plan into concrete actions?
Show event
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The core principles of value based pricing
How can you set up and optimize a successful pricing strategy?
Show event
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Negotiation skills
How do I achieve the best result in a negotiation?
Show event
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Build an effective sales plan (and a high performing team)
How to create a good sales plan and implement it successfully?
Show event
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Creative thinking
How do you strengthen your creative thinking muscle?
Show event
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Introduction to marketing automation
What impact does marketing automation have on organizations, and how does it improve customer engagement?
Show event
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AI for content & copy
How to use AI in your day-to-day marketing work to create content?
Show event
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Creating your custom GPT
How can you build a custom GPT tailored to your business needs?
Show event
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Mastering customer experience management (advanced)
How can you further foster an impactful customer experience?
Show event
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Masterful presentations
How to increase the impact of your (sales) presentation?
Show event
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Elevating brands on LinkedIn
How can you, as a brand, leverage LinkedIn to your advantage?
Show event
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Innovation - keys to success
How to build an organisation that thrives on innovation?
Show event
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Negotiation skills
How do I get the best result from a negotiation?
Show event
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Building a responsible business reputation that lasts
What are the drivers of a responsible business reputation and how to manage it?
Show event
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Influencer marketing
How can I get influencers to share my messages?
Show event
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Customer experience: from measure to action
How to successfully measure customer satisfaction and act upon it?
Show event
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Art of prompting in marketing
What are the techniques to improve your interactions with AI?
Show event
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Boost your business by mastering retail sales channels
How can you make the most of different sales channels?
Show event
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Get more out of your brand
How to turn your brand into your organisation’s strongest asset?
Show event
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Client brief
How to create an effective briefing?
Show event
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Selling ideas
How can I sell my projects more effectively and make a lasting impression?
Show event
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Implementing AI in teams and organisations
How to implement AI successfully in your company and harness AI agents to supplement your workforce?
Show event
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Storytelling in presentations
How do you convince an audience?
Show event
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Increase your sponsorship impact
How to ensure the effectiveness and impact of your sponsorship programs?
Show event
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The 3 steps to master your high-value customer success
How to find, keep and leverage your High-Value customers?
Show event
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Driving sustainable business growth
How to develop an effective strategy for sustainable business growth?
Show event
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From influence to impact: how to build an effective public affairs strategy
How to develop a public affairs strategy that is both relevant and impactful?
Show event
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The secret to a strong company culture
How to build a culture that connects, inspires and drives collective success?
Show event
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Digital media audit
Smarter advertising: control and optimisation of your digital media budget.
Show event
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Gaming and esports in marketing
How to integrate gaming, esports and streaming into your marketing strategy?
Show event
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Social media strategy
How do you build a social media strategy for both the short and the long term?
Show event
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Measuring and reporting marketing communication effects
What KPIs should you focus on to build real value for the business?
Show event
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AI-driven image generation for marketers
How to create and use visuals ethically and effectively with AI?
Show event
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Ideation / Brainstorming techniques
How do you and your team go from a blank page to a clearly defined list of ideas?
Show event
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Negotiation skills
How do I achieve the best result in a negotiation?
Show event
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Legal aspects of AI in content creation and advertising
How to navigate copyright and legal risks when using AI to create communication assets?
Show event
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Fundamentals to be effective in media
Media & communication effectiveness: what really works?
Show event
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Beyond awareness: turning intention into action
How to bridge the gap between intention and purchase?
Show event
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Introduction to neuromarketing for creative effectiveness
How can you use neuroscience insights to make your creative campaigns more impactful?
Show event
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Fuel your brand with category management thinking
How can your brand grow faster by thinking in categories?
Show event
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Mastering communication & media for brand effectiveness
How do you truly connect with today’s consumer?
Show event
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Mediatraining: tips & tricks
How do I prepare for an interview and deal with journalists?
Show event
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Impactful podcasting
How to make podcasts work for your brand?
Show event
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5 golden learnings for ROI in marketing
How to optimize your marketing investments?
Show event
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True leaders deliver
What do you need to be a successful leader?
Show event
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Brainstorming techniques
How to boost your creative abilities with effective brainstorming techniques?
Show event
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Data compliance in marketing
How can you align your cookie and data policy with regulations, and how can you prepare for a cookieless future?
Show event
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Introduction to data clean rooms
What is a data clean room and how to exploit the opportunities they offer in today's retail media & data collaboration ecosystem?
Show event
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Learn more in our Knowledge Hub
Thanks to our Knowledge Hub, you can easily navigate through the UBA's inspiring offer