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Master Classes

Each year, there are more than 60 specialized half-day trainings to refresh your knowledge, available online or on-site at UBA. The Master Classes are designed for both juniors and more experienced profiles.

Find a Master Class
Master Class at UBA

Dive deeper into a topic

During the Master Classes, you will dive deep into a topic for half a day. One or more speakers will guide you through a workshop or inspiration session, so you will leave with a wealth of fresh ideas and tons of new knowledge on the topics that are making a difference today.

Practical info

  • Free for all UBA members
MC practical info

All Master Classes

  1. Getting the best from your media agency

    Take control of your media investments.

    French Dutch
    Master Class
    media agency
    Show event

  2. Innovation: Keys to success

    How to build an organisation that thrives on innovation?

    English
    Master Class
    topic research.jpg
    Show event

  3. Introduction to social media strategy

    How do you build a social media strategy for both the short and the long term?

    Online English
    Master Class
    Social Media.jpg
    Show event

  4. Beyond awareness: Turning intention into action

    How to encourage sustainable consumption choices with behavioural science? 

    English
    Master Class
    Sustainable consumption.jpg
    Show event

  5. Rethinking media: How diversity drives stronger brands

    How can inclusive media strategies unlock real impact for both society and business?

    English
    UBA Focus Master Class
    D&I_4_Diversity Pitch-1268719270.jpg
    Show event

  6. Measuring and reporting marketing communication effects

    What KPIs should you focus on to build real value for the business?

    English
    UBA Focus Master Class
    Media-Measurement.jpg
    Show event

  7. Selling ideas

    How can I sell my projects more effectively and make a lasting impression?

    French
    Master Class
    SellingIdeas.jpg
    Show event

  8. Introduction to automated and agentic AI

    How can automated and agentic AI transform marketing processes into more human-like, engaging customer experiences? 

    Online English
    UBA Focus Master Class
    AgenticAI.jpg
    Show event

  9. AI for content creation process

    How can you leverage AI effectively throughout the content creation workflow?

    Online English
    UBA Focus Master Class
    AI content creation.jpg
    Show event

  10. Negotiation skills

    How do I achieve the best result in a negotiation?

    Dutch
    Master Class
    Negotiation.jpg
    Show event

  11. Ideation & brainstorming techniques

    How do you and your team go from a blank page to a clearly defined list of ideas?

    Dutch
    Master Class
    Brainstorming Techniques.jpg
    Show event

  12. Mediatraining: Tips & tricks

    How do I prepare for an interview and deal with journalists?

    Dutch
    Master Class
    Media Training
    Show event

  13. Fuel your brand with category management thinking

    How can your brand grow faster by thinking in categories?

    English
    Master Class
    e-commerce offline category strategy.jpg
    Show event

  14. Boosting brand growth in a changing landscape

    How to keep your brand competitive and move faster in a continuously changing playfield.

    English
    Master Class
    business growth
    Show event

  15. Fundamentals to be effective in media

    Media & communication effectiveness: what works best?

    Dutch English
    UBA Focus Master Class
    fundamentals media effectiveness
    Show event

  16. Introduction to neuromarketing for creative effectiveness

    How can you use neuroscience insights to make your creative campaigns more impactful?

    English
    Master Class
    Neuroscience.jpg
    Show event

  17. Negotiation skills

    How do I get the best result from a negotiation?

    French
    Master Class
    Negotiation.jpg
    Show event

  18. From prompt to action: Agentic AI for media strategy

    How can marketers use agentic AI to automate their media decisions and radically accelerate collaboration with partners?

    English
    UBA Focus Master Class
    media planning.jpg
    Show event

  19. True leaders deliver

    What do you need to be a successful leader?

    English
    Master Class
    iStock-men_leader attitude.jpg
    Show event

  20. Mastering communication and media for brand effectiveness

    How do you truly connect with today’s consumer?

    English
    UBA Focus Master Class
    Communication management college.jpg
    Show event

  21. Ideation & brainstorming techniques

    How to boost your creative abilities with effective brainstorming techniques?

    French
    Master Class
    Brainstorming Techniques.jpg
    Show event

  22. Marketing research fundamentals for marketers

    Practical introduction to marketing research: from questions to insights.

    English
    Master Class
    Marketing research fundamentals
    Show event

  23. Content distribution strategy

    How do you build a content distribution strategy that reaches the right audience through the right channels?

    English
    Master Class
    Content distribution strategy
    Show event

  24. Responsible AI for advertisers

    How can brands use AI creatively, safely and effectively without risking trust, compliance or reputation?

    English
    UBA Focus Master Class
    Responsible AI.jpg
    Show event

  25. A winning pricing strategy

    What are the key levers for a successful pricing strategy?

    English
    Master Class
    Pricing strategy
    Show event

  26. Agency brief

    How to create an effective briefing?

    English
    Master Class
    agency line.jpg
    Show event

  27. Data governance in marketing

    How to make data governance a key driver of customer trust, smarter campaigns and sustainable growth?

    English
    UBA Focus Master Class
    Data governance
    Show event

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