UBA helps you grow

UBA unites and represents brand builders. We are committed to supporting, inspiring, and connecting our members. We create a space for them to meet, exchange experiences, and learn from one another. In doing so, we provide ambitious brands with the opportunity to grow sustainably.

What we offer you Membership benefits

+391 brand builders

The power of the network

We believe that a vibrant network is the ideal breeding ground for new ideas, innovation, and strategic insights. We provide an inspiring environment where our you can connect. Because sharing knowledge, creating opportunities, and fostering collaborations works better when we unite.

Get represented

We represent your interests. As a member, you contribute to shaping the positions towards the sector and authorities.

Represent

Share experiences

We bring brand builders together and respond to current trends.

UBA Communities

Strengthen your network

Gain access to our dynamic community of over 391 members and players from the communications sector.

UBA Events

Through knowledge and insights

We empower brand builders and their teams – beyond the boundaries of the marketing department – with the knowledge and tools needed to make better choices, achieve their goals, and stay future-proof. Explore our Knowledge Hub and a wide range of training opportunities.

Increase your knowledge

As a UBA member, you gain access to a wide range of training opportunities, specially developed for and by brand builders.

UBA Academy

Stay up to date effortlessly

Our experts follow the news so you don't have to. Stay updated on hot topics and trends.

UBA Knowledge Hub

Rely on our expertise

UBA guides you on your way and connects you with experienced partners.

UBA Care Lines

Join our community

As a member, you enjoy everything UBA has to offer, for free or at significant discounts.

Contact Kristin

We are here to help you

An Louwagie

Director operations

Anne-Laure de Hults

Manager Strategy and Sustainability

Bieke Renette

Event Manager

Carmen Lopez

Finance & Office Manager

Grégory Marchandise

Manager MarTech and Communication

Kristin Hannon

Sales & Loyalty Manager

Lina Mertens

Junior Training & Web Coördinator

Luc Eeckhout

Manager Media and Agencies

Luc Suykens

CEO

Miriam Delille

Manager CMI, E-commerce & Sales

Tom Bruni

Digital Communication Manager

The Board of Directors

The Board of Directors consists of a minimum of 5 and a maximum of 35 directors, who are appointed for a term of 3 years. The composition is discussed at the annual General Assembly.

abstract-image-of-business-peoples-silhouettes-in-a-meeting.jpg_s=1024x1024&w=is&k=20&c=WOrhU-aUmCic

AB INBEV | Maxime BOSSUYT
BELFIUS | Truike VERCRUYSSE
BNP PARIBAS FORTIS | Maarten VERBOVEN
BPOST | Karoline DEWINKELER
COLRUYT GROUP | Tamta MAMISTVALOVI
DELHAIZE | Aude MAYENCE
D'IETEREN | José FERNANDEZ
ENGIE | Florence MULS
HENKEL | Jeanine VAN KAAM
ING | An CAERS
KBC | Koen GOBART
MARS | Caroline TIMMERMANS
MONDELEZ INT'L | Luc VAN WICHELEN
MUSEUMPASSMUSÉES | Marc FREDERIX
NATIONALE LOTERIJ | Bénédicte LOBELLE
NESPRESSO | Melissa BOEYKENS
ORANGE | Isabelle VANDEN EEDE
PROCTER & GAMBLE I Laetitia XOUAL
PROXIMUS | Steven DE DEYNE
SPADEL | Mélanie DECELLE
TELENET | Marilyn DEBISSCHOP
TRENKER | Mira DE MAEYER
UBA | Luc SUYKENS *
UBA I An LOUWAGIE

* On behalf of Branddiscovery

Sign up for our newsletter

With our weekly newsletter, we keep you informed about what's happening in the industry. You can manage your preferences in MyUBA.

Name	Vendor	Description	Expiry
JSESSIONID*	Vimeo	JSESSIONID is a cookie generated by Servlet containers and used for session management in J2EE web applications for HTTP protocol. If a Web server is using a cookie for session management, it creates and sends JSESSIONID cookie to the client and then the client sends it back to the server in subsequent HTTP requests. JSESSIONID is a platform session cookie and is used by sites with JavaServer Pages (JSP). The cookie is used to maintain an anonymous user session by the server.	current session
OptanonConsent	Vimeo	This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.	1 week
PBSESSION	UBA	Saves the visitor's preferences for the current session	2 hours
ProBaseUserLanguage	UBA	Saves the visitor's language preference	1 year
__cf_bm	Cloudflare	Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.	30 minutes
_abexps	Vimeo	This Vimeo cookie helps Vimeo remember the settings you have made. This could be a preset language, region or user name, for example. In general, the cookie stores information about how you use Vimeo.	1 year
_cfuvid	Cloudflare	The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.	current session
_gid	Vimeo	ID used to identify users for 24 hours after last activity	24 hours
accept-cookies	UBA	Saves the visitor's cookie preference	1 year
cachekey	UBA	Prevents logged in users from seeing a cached site	1 month
has_logged_in	Vimeo	-	10 weeks
is_logged_in	Vimeo	-	10 weeks
pb-sa-*	UBA	Supports performance improvements of the website	current session
pbSurvey*	UBA	Keeps track of whether or not a non-logged-in visitor has completed a survey	1 year
pbTrackId*	UBA	Identification of logged in users	1 month
player	Vimeo	Stores preferences for player controls (i.e. volume, stream quality, captions).	1 year
ppms_privacy_*	Piwik PRO	Stores the visitor’s consent to data collection and usage.	7 days
probase_notice	UBA	Shows functional notifications to the visitor	1 day
procurios-consent	UBA	Saves the visitor's cookie consent	6 months
rememberDevice2FA*	UBA	Identification of the device on which the user used two-factor authentication	30 days
survey-trainingIds	UBA	Saves the ID's of the survey filled in by the visitor.	current session
vuid	Vimeo	Vimeo-generated ID used for generating analytics information for the video owner.	2 years

Name	Vendor	Description	Expiry
_pk_id*	Piwik PRO	Used to store a few details about the user such as the unique visitor ID	13 months
_pk_ses*	Piwik PRO	Short lived cookies used to temporarily store data for the visit	30 minutes
stg_externalReferrer	Piwik PRO	Stores an URL of a website that referred a visitor to your website.	current session
stg_last_interaction	Piwik PRO	Determines whether the last visitor's session is still in progress or a new session has started.	1 year
stg_returning_visitor	Piwik PRO	Determines if the visitor has already been to your website — they are returning visitors.	1 year
stg_traffic_source_priority	Piwik PRO	Stores the type of traffic source that explains how the visitor reached your website.	30 minutes
stg_utm_campaign	Piwik PRO	Stores the name of the campaign that directed the visitor to your site.	session

Name	Vendor	Description	Expiry
bcookie	LinkedIn	Used by LinkedIn to track the use of embedded services.	180 days
li_fat_id	LinkedIn	Member indirect identifier for Members for conversion tracking, retargeting, analytics	1 month
li_gc	LinkedIn	Used to store guest consent to the use of cookies for non-essential purposes	6 months
li_sugr	LinkedIn	Used to make a probabilistic match of a user's identity.	90 days
lidc	LinkedIn	To facilitate data center selection.	1 day
pbVisitorID	UBA	Identification of returning visitors	1 year

Name	Vendor	Description	Expiry
ARRAffinitySameSite	Microsoft	When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster.	1 year
VstsSession	Microsoft	Unknown, Microsoft didn't provide any information on this cookie.	5 months
WFESessionId	Microsoft	This cookie is necessary to enable a Power BI session, a Microsoft tool that helps visualize data.	-
ai_session	Microsoft	This is a unique anonymous session identifier cookie.	current session
ai_user	Microsoft	This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.	1 year
sp_landing	Spotify	Required to ensure the functionality of the integrated Spotify plugin.	1 day
sp_m	Spotify	Required to ensure the functionality of the integrated Spotify plugin.	180 days
sp_t	Spotify	Required to ensure the functionality of the integrated Spotify plugin.	180 days

Name	Category	Description	Expiry
__cf_bm	Strictly necessary cookies	Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.	30 minutes
_cfuvid	Strictly necessary cookies	The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.	current session

UBA helps you grow

+391 brand builders

The power of the network

Get represented

Share experiences

Strengthen your network

Through knowledge and insights

Increase your knowledge

Stay up to date effortlessly

Rely on our expertise

Join our community

We are here to help you

An Louwagie

Anne-Laure de Hults

Bieke Renette

Carmen Lopez

Grégory Marchandise

Kristin Hannon

Lina Mertens

Luc Eeckhout

Luc Suykens

Miriam Delille

Tom Bruni

The Board of Directors

Meet the board members

Sign up for our newsletter

Also interesting

Share experiences

Learn more in our Knowledge Hub

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