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Exchange Communities

The expertise is there. UBA brings it together.

 UBA Exchange Communities are peer-to-peer forums exclusively for UBA brand members. They bring professionals and experts together around shared areas of expertise.

In a trusted setting, you meet peers with relevant expertise, share perspectives on common professional challenges and discover new insights, trends and best practices. UBA creates opportunities for meaningful exchange while helping you strengthen your professional network.

Choose the sessions that are relevant to you

You do not need to commit to a single Exchange Community. As a UBA brand member, you can attend sessions across different communities, depending on your expertise, interests and the topics that are relevant to you.

Within each community, you also choose which sessions you want to attend. There is no need to attend every session.

Discover the different communities View the agenda
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How do Exchange Communities work?

  • Exclusively for UBA brand members
    Professionals from UBA brand member companies and relevant experts come together around a shared area of expertise.
  • A focus on current topics
    We explore trends, best practices and topics that are relevant to the field.
  • Experts share their insights
    Experts share their knowledge, insights and experience. Different perspectives provide inspiration and a starting point for deeper exploration and exchange with peers.
  • Exchange with peers
    Share perspectives on common challenges and learn from the experiences and viewpoints of other professionals.
  • A network that goes beyond the session
    Before or after the main programme, there is time to continue the conversation. It is an opportunity to get to know peers and experts personally and build relevant professional connections.
  • Live
    Exchange Communities are live sessions. The combination of expertise, peer exchange and networking makes active participation an essential part of the experience.
Straight to the agenda

Consumer & Market Insights

Focuses on everything related to market research and consumer behavior analysis.

More info & agenda

Content

Focuses on content strategy, content marketing, social media and influencer marketing.

More info & agenda

Data & Technology

Focuses on data and technology for marketing, from AI and automation to adtech and data protection.

More info & agenda

Media

Focuses on media strategy, media effectiveness, cross-media, retail media and trends in the media landscape.

More info & agenda

Research Panels

Focuses on retail and consumer panel data and insights into the Belgian market and shopper behaviour.

More info & agenda

Public Affairs

Focuses on developments in European and Belgian regulation and self-regulation, as well as the exchange of experiences between Public Affairs professionals.

Exchange Communities are free for UBA brand members

Is your employer a UBA brand member? If so, you can attend UBA Exchange Communities free of charge. You also get access to UBA’s full range of services and benefit from preferential member rates.

UBA Exchange Communities are conducted in compliance with competition rules: exchanges focus on best practices, trends and matters of general interest to the sector, and not on commercially sensitive information.

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