Agency Line
Communication and media agencies are important partners for brand creators
An agency helps advertisers convey their message in a way that resonates with their target audience and choose the right channels for its distribution. Working with a professional communication agency ensures that an advertiser’s marketing initiatives are optimized, cost-effective, and that they maximize the return on investment of their marketing budget.
The strongest brands are the result of long-term relationships
In a successful relationship, the client and the communication agency often collaborate for many years. It is this mutual, intense, and long-lasting cooperation that makes the difference in an increasingly complex and competitive market.
What is my benefit as a UBA member?
UBA members benefit from quick and free responses to their questions. These responses provide first-level advice. For more complex issues, such as defining selection criteria, identifying relevant agencies, supporting the process, or creating a compensation model, you also have the option of contacting PitchPoint or fma at a previously agreed rate.
Agency relations
You can contact our partner PitchPoint for advice on the following topics:
- Agency selection: how do I find the right agency profile for my needs?
- Agency ecosystems: how do I choose complementary partners and make them work together efficiently?
- Agency evaluation: how do I evaluate my agency and create an action plan?
- Operational model: how do I organize my team for an effective agency relationship?
- Remuneration: what is the best way to compensate my agency?
- Contract: what should be included in the agency contract?
Media agency relations
fma is the reference on the Belgian market for financial audits, communication agency audits, and support in media pitches. They assist you in selecting a media agency.
