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  1. Data compliance in marketing

    How can you align your cookie and data policy with regulations, and how can you prepare for a cookieless future?

    Online Dutch
    Show event

  2. Can loyalty become a media channel?

    At this UBA Exchange Community on Retail Media, Jurgen Vandervelde (KBC) will present how the Kate Coins program transforms loyalty into a true retail media lever, creating value for both customers and partners. Then, Nico Rijkhoff (bvA) will share the latest developments in the Netherlands and the key lessons for the Belgian market.

    Offline English
    Show event

  3. Introduction to data clean rooms

    What is a data clean room and how to exploit the opportunities they offer in today's retail media & data collaboration ecosystem?

    Online English
    Show event

  4. UBA Xmas Lunch 2025

    The UBA Xmas Lunch: the annual end-of-year event where more than a thousand marketing and communication professionals come together. In the exceptional setting of the Skyhall at Brussels Airport, you can enjoy high-quality networking in a relaxed atmosphere.

    And, to top it all off, Michelin-starred chef Filip Claeys (restaurant De Jonkman, **two Michelin stars) will delight you with a refined lunch.

    Offline
    Show event

  5. Brand Building College

    The Brand Building College is a four-day training programme specifically designed for junior marketers and professionals who are new to the role of Brand Manager. Around ten recognised experts will guide you through how to build a strong brand, combining theory, practical exercises and inspiring business cases.

    Offline English
    Show event

  6. Google Analytics 4

    How can you make the most of Google Analytics 4 and its features?

    Online French
    Show event

  7. Transmedia storytelling

    How can you develop your storytelling across different media?

    Online English
    Show event

  8. Introduction to AI in marketing

    What are the main practical use cases of artificial intelligence in marketing?

    Online English
    Show event

  9. Customerproof copy evaluation

    How to evaluate advertising copy with AI as your sparring partner?

    Offline Dutch
    Show event

  10. Persuasion

    How to persuade in a powerful way?

    Offline English
    Show event

  11. Instore communication

    How can I ensure that in-store communication has maximum impact on shopper behaviour?

    Online English
    Show event

  12. Art of prompting in marketing

    What are the techniques to improve your interactions with AI?

    Online French
    Show event

  13. Revenue growth management

    What are the key levers for growing revenue?

    Offline English
    Show event

  14. AI for content creation process

    How can you leverage AI effectively throughout the content creation workflow?

    Online English
    Show event

  15. Optimising the performance of your webshop

    How to scale up your online shop for optimal customer appeal and conversion?

    Offline English
    Show event

  16. Introduction to agentic AI

    How can agentic AI transform marketing process and automation into more human-like customer engagement?

    Online English
    Show event

  17. LEGO® SERIOUS PLAY®

    How do I extract all the knowledge from a group?

    Offline French Dutch
    Show event

  18. Generative Engine Optimisation

    How can your brand stay visible in the age of AI search?

    Online English
    Show event

  19. Change management

    How do I get my people on board in a change process?

    Offline Dutch
    Show event

  20. Digital Bootcamp

    A cycle of video training and workshops to enhance your digital skills in marketing and communication.

    Offline English
    Show event
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These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
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ID used to identify users for 24 hours after last activity

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accept-cookies UBA

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has_logged_in Vimeo - 10 weeks
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pbSurvey* UBA

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pbTrackId* UBA

Identification of logged in users

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Stores preferences for player controls (i.e. volume, stream quality, captions).

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ppms_privacy_* Piwik PRO

Stores the visitor’s consent to data collection and usage.

 7 days
probase_notice UBA

Shows functional notifications to the visitor

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procurios-consent UBA

Saves the visitor's cookie consent

 6 months
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Identification of the device on which the user used two-factor authentication

 30 days
survey-trainingIds UBA

Saves the ID's of the survey filled in by the visitor.

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vuid Vimeo

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These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.
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Stores the user preference regarding the display of a banner.

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We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.
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Short lived cookies used to temporarily store data for the visit

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stg_externalReferrer Piwik PRO

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stg_last_interaction Piwik PRO

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stg_returning_visitor Piwik PRO

Determines if the visitor has already been to your website — they are returning visitors.

 1 year
stg_traffic_source_priority Piwik PRO

Stores the type of traffic source that explains how the visitor reached your website.

 30 minutes
stg_utm_campaign Piwik PRO

Stores the name of the campaign that directed the visitor to your site.

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Marketing cookies 6 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
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bcookie LinkedIn

Used by LinkedIn to track the use of embedded services.

 180 days
li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

 1 month
li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

 6 months
li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

 90 days
lidc LinkedIn

To facilitate data center selection.

 1 day
pbVisitorID UBA

Identification of returning visitors

 1 year

External cookies 8 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.
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This cookie is necessary to enable a Power BI session, a Microsoft tool that helps visualize data.

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ai_session Microsoft

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ai_user Microsoft

This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.

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sp_landing Spotify

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 180 days
sp_t Spotify

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 180 days