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  1. UBA Media Date 2026

    As a brand builder, you know how crucial strong communication is. The UBA Media Date offers a programme specifically tailored to the needs of our advertiser members.

    Offline
    Show event

  2. Customer experience: from measure to action

    How to successfully measure customer satisfaction and act upon it?

    Offline English
    Show event

  3. Increase your sponsorship impact

    How to ensure the effectiveness and impact of your sponsorship programs?

    Offline English
    Show event

  4. Building a responsible business reputation that lasts

    The drivers of a responsible business reputation: from scientific insight to strategy.

    Offline English
    Show event

  5. Navigating retail sales channels through a customer journey lens

    How can you make the best use of different sales channels by understanding the customer journey?

    Offline English
    Show event

  6. Content marketing strategy

    How do you build a content strategy that delivers value today and tomorrow?

    Offline English
    Show event

  7. Five golden learnings for ROI in marketing

    How to optimise your marketing investments?

    Offline English
    Show event

  8. Crisis management and communication

    Do you really have an effective crisis plan?

    Offline French Dutch
    Show event

  9. Influencer marketing

    How can I get influencers to share my messages?

    Offline English
    Show event

  10. Fundamentals of CRM strategy

    How can companies turn customer data into long-term relationships and measurable business value?

    Offline English
    Show event

  11. From broad acquisition to deep high-value-customer cultivation

    How to find, keep and leverage your High-Value customers?

    Offline English
    Show event

  12. The art of prompting in marketing

    What are the techniques to improve your interactions with AI?

    Online French
    Show event

  13. Brand Building College

    The Brand Building College is a four-day training programme specifically designed for junior marketers and professionals who are new to the role of Brand Manager. Around ten recognised experts will guide you through how to build a strong brand, combining theory, practical exercises and inspiring business cases.

    Offline English
    Show event

  14. Driving sustainable business growth

    How to develop an effective strategy for sustainable business growth?

    Offline English
    Show event

  15. Digital Bootcamp

    A cycle of video training and on-site sessions to enhance your digital skills in marketing and communication.

    Offline English
    Show event

  16. Storytelling in presentations

    How do you convince an audience?

    Offline Dutch
    Show event

  17. Introduction to Generative Engine Optimisation

    How can your brand stay visible in the age of AI search?

    Online English
    Show event

  18. Selling ideas

    How can I sell my projects more effectively and make a lasting impression?

    Offline French
    Show event

  19. Introduction to AI for marketing tasks

    What are the main practical use cases of artificial intelligence in marketing?

    Online English
    Show event

  20. Implementing AI in teams and organisations

    How to implement AI successfully in your company and harness AI agents to supplement your workforce.

    Online English
    Show event
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Strictly necessary cookies 22 cookies

These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
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OptanonConsent Vimeo

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user’s browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.

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PBSESSION UBA

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ProBaseUserLanguage UBA

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This Vimeo cookie helps Vimeo remember the settings you have made. This could be a preset language, region or user name, for example. In general, the cookie stores information about how you use Vimeo.

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The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.

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_gid Vimeo

ID used to identify users for 24 hours after last activity

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accept-cookies UBA

Saves the visitor's cookie preference

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cachekey UBA

Prevents logged in users from seeing a cached site

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has_logged_in Vimeo - 10 weeks
is_logged_in Vimeo - 10 weeks
pb-sa-* UBA

Supports performance improvements of the website

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pbSurvey* UBA

Keeps track of whether or not a non-logged-in visitor has completed a survey

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pbTrackId* UBA

Identification of logged in users

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player Vimeo

Stores preferences for player controls (i.e. volume, stream quality, captions).

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ppms_privacy_* Piwik PRO

Stores the visitor’s consent to data collection and usage.

 7 days
probase_notice UBA

Shows functional notifications to the visitor

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procurios-consent UBA

Saves the visitor's cookie consent

 6 months
rememberDevice2FA* UBA

Identification of the device on which the user used two-factor authentication

 30 days
survey-trainingIds UBA

Saves the ID's of the survey filled in by the visitor.

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vuid Vimeo

Vimeo-generated ID used for generating analytics information for the video owner.

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Preference cookies 1 cookies

These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.
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Stores the user preference regarding the display of a banner.

 1 week

Analytical cookies 7 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.
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_pk_id* Piwik PRO

Used to store a few details about the user such as the unique visitor ID

 13 months
_pk_ses* Piwik PRO

Short lived cookies used to temporarily store data for the visit

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stg_externalReferrer Piwik PRO

Stores an URL of a website that referred a visitor to your website.

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stg_last_interaction Piwik PRO

Determines whether the last visitor's session is still in progress or a new session has started.

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stg_returning_visitor Piwik PRO

Determines if the visitor has already been to your website — they are returning visitors.

 1 year
stg_traffic_source_priority Piwik PRO

Stores the type of traffic source that explains how the visitor reached your website.

 30 minutes
stg_utm_campaign Piwik PRO

Stores the name of the campaign that directed the visitor to your site.

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Marketing cookies 6 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry
bcookie LinkedIn

Used by LinkedIn to track the use of embedded services.

 180 days
li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

 1 month
li_gc LinkedIn

Used to store guest consent to the use of cookies for non-essential purposes

 6 months
li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

 90 days
lidc LinkedIn

To facilitate data center selection.

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pbVisitorID UBA

Identification of returning visitors

 1 year

External cookies 8 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.
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When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor's browsing session are always handled by the same server in the cluster.

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VstsSession Microsoft

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WFESessionId Microsoft

This cookie is necessary to enable a Power BI session, a Microsoft tool that helps visualize data.

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ai_session Microsoft

This is a unique anonymous session identifier cookie.

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ai_user Microsoft

This is a unique user identifier cookie enabling counting of the number of users accessing the application over time.

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sp_landing Spotify

Required to ensure the functionality of the integrated Spotify plugin.

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sp_m Spotify

Required to ensure the functionality of the integrated Spotify plugin.

 180 days
sp_t Spotify

Required to ensure the functionality of the integrated Spotify plugin.

 180 days