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Show event
Fundamentals of CRM strategy
How can companies turn customer data into long-term relationships and measurable business value?
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From broad acquisition to deep high-value-customer cultivation
How to find, keep and leverage your High-Value customers?
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Show event
The art of prompting in marketing
What are the techniques to improve your interactions with AI?
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Show event
Brand Building College
The Brand Building College is a four-day training programme specifically designed for junior marketers and professionals who are new to the role of Brand Manager. Around ten recognised experts will guide you through how to build a strong brand, combining theory, practical exercises and inspiring business cases.
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AI in advertising: when do you need to disclose its use?
Artificial intelligence is playing an increasingly important role in advertising. But when do you need to disclose the use of AI, and when is transparency optional? This webinar will help you understand and apply the new guidelines on AI in advertising.
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Driving sustainable business growth
How to develop an effective strategy for sustainable business growth?
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Digital Bootcamp
A cycle of video training and on-site sessions to enhance your digital skills in marketing and communication.
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Storytelling in presentations
How do you convince an audience?
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Show event
Introduction to Generative Engine Optimisation
How can your brand stay visible in the age of AI search?
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Selling ideas
How can I sell my projects more effectively and make a lasting impression?
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Show event
Introduction to AI for marketing tasks
What are the main practical use cases of artificial intelligence in marketing?
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Implementing AI in teams and organisations
How to implement AI successfully in your company and harness AI agents to supplement your workforce.
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Book presentation F*ck the system and other bad ideas for the future by Jo Caudron
In this presentation, Jo Caudron takes you through the greatest geopolitical upheaval of this generation, and explains what it means for businesses and society. Drawing on his new book Fuck The System, and other bad ideas for the future, he shows why it is precisely those shocks that seem to be tearing the world apart that are driving Europe forward.
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Show event
The secret to a strong company culture
How to build a culture that connects, inspires and drives collective success?
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Show event
From influence to impact: How to build an effective public affairs strategy
How to develop a public affairs strategy that is both relevant and impactful?
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Show event
Legal aspects of AI in content creation and advertising
How to navigate copyright and legal risks when using AI to create communication assets?
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Show event
Introduction to image generation with AI
What are the current opportunities in AI image generation, and how can marketers manage the right tools, workflows and guardrails?
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Getting the best from your media agency
Take control of your media investments.
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Is segmentation dead? Long live segmentation.
For decades, segmentation has been one of the most powerful tools in the insight professional's toolkit. Yet many organisations are still working with approaches that were designed for a very different world.
As consumer behaviour becomes more fluid, data ecosystems more complex and AI opens entirely new possibilities, a fundamental question emerges: are our segmentation approaches evolving fast enough to stay relevant?
Join this UBA Exchange Community CMI session for an inspiring exploration of how segmentation is being reinvented. From needs-based models and hybrid data approaches to AI-powered applications and activation across organisations, we'll discuss how segmentation can evolve from a research deliverable into a strategic business capability.
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Innovation: Keys to success
How to build an organisation that thrives on innovation?
