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  1. Global trends amongst Belgian consumers in the uneasy decade of the 2020s

    To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the fourth session out of five.

    Online English
    Show event

  2. Revenue growth management

    What are the key levers for growing revenue?

    Offline English
    Show event

  3. AI for content creation process

    How can you leverage AI effectively throughout the content creation workflow?

    Online English
    Show event

  4. Optimising the performance of your webshop

    How to scale up your online shop for optimal customer appeal and conversion?

    Offline English
    Show event

  5. Introduction to agentic AI

    How can agentic AI transform marketing process and automation into more human-like customer engagement?

    Online English
    Show event

  6. LEGO® SERIOUS PLAY®

    How do I extract all the knowledge from a group?

    Offline French Dutch
    Show event

  7. Generative Engine Optimisation

    How can your brand stay visible in the age of AI search?

    Online English
    Show event

  8. Can AI help you? Designing CX for Gen Z & Alpha

    To address the needs of our members, UBA is organizing five sessions on important trends in 2026. This is the last session out of five.

    Online English
    Show event

  9. Change management

    How do I get my people on board in a change process?

    Offline Dutch
    Show event

  10. Brand Building College

    The Brand Building College is a four-day training programme specifically designed for junior marketers and professionals who are new to the role of Brand Manager. Around ten recognised experts will guide you through how to build a strong brand, combining theory, practical exercises and inspiring business cases.

    Offline English
    Show event

  11. Digital Bootcamp

    A cycle of video training and workshops to enhance your digital skills in marketing and communication.

    Offline English
    Show event

  12. Negotiation skills

    How do I achieve the best result in a negotiation?

    Offline Dutch
    Show event

  13. Introduction to image generation with AI

    How to create and use visuals ethically and effectively with AI?

    Online English
    Show event

  14. Business plan effectiveness: OGSM basics

    How to develop effective business and marketing plans?

    Offline English
    Show event

  15. Media strategy evaluation

    How do I best evaluate an annual media strategy?

    Offline French
    Show event

  16. Visual nudging in marketing and communication

    How does the correct use of colour in communication lead to greater impact?

    Offline English
    Show event

  17. Implementing AI in teams and organisations

    How to implement AI successfully in your company and harness AI agents to supplement your workforce.

    Online English
    Show event

  18. Responsible AI for advertisers

    How can brands use AI creatively, safely and effectively without risking trust, compliance or reputation?

    Offline English
    Show event

  19. UBA Trends Day 2026

    De UBA Trends Day is uitgegroeid tot dé referentie binnen de communicatie- en mediawereld en biedt aan meer dan 1.500 professionals een dag vol inspiratie en netwerken. Noteer nu 19 maart 2026 in jouw agenda voor de UBA Trends Day.

    Offline English
    Show event

  20. Brand activation strategy

    How to activate your brand strategically?

    Offline English
    Show event
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probase_notice UBA

Shows functional notifications to the visitor

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Identification of the device on which the user used two-factor authentication

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Stores the type of traffic source that explains how the visitor reached your website.

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stg_utm_campaign Piwik PRO

Stores the name of the campaign that directed the visitor to your site.

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li_fat_id LinkedIn

Member indirect identifier for Members for conversion tracking, retargeting, analytics

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li_sugr LinkedIn

Used to make a probabilistic match of a user's identity.

 90 days
lidc LinkedIn

To facilitate data center selection.

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Identification of returning visitors

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Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.
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