For decades, segmentation has been one of the most powerful tools in the insight professional's toolkit. Yet many organisations are still working with approaches that were designed for a very different world.

As consumer behaviour becomes more fluid, data ecosystems more complex and AI opens entirely new possibilities, a fundamental question emerges: are our segmentation approaches evolving fast enough to stay relevant?

Join this UBA Exchange Community CMI session for an inspiring exploration of how segmentation is being reinvented. From needs-based models and hybrid data approaches to AI-powered applications and activation across organisations, we'll discuss how segmentation can evolve from a research deliverable into a strategic business capability.

From international ambitions to concrete Belgian progress: what advertisers need to know.

During the Exchange Community Research Panels, NIQ and YouGov will present the latest insights from their panels and data. In this session, the National Bank of Belgium also offers a (cyclical) overview of the Belgian economy in a changing world.

The kick-off of the Exchange Community Public Affairs: unpack key regulatory developments, exchange insights with peers and look ahead to what’s next.

Discover how better measurement, transparency and collaboration can turn investment in Retail Media into strategic impact.

Agency groups are increasingly offering integrated marketing solutions that cover the entire campaign journey, from briefing and planning through to activation and measurement. Data, technology, media and measurement are now brought together within proprietary platforms known as Integrated Agency Platforms.