Coming up: UBA Exchange Communities.
Is segmentation dead? Long live segmentation.
For decades, segmentation has been one of the most powerful tools in the insight professional's toolkit. Yet many organisations are still working with approaches that were designed for a very different world.
As consumer behaviour becomes more fluid, data ecosystems more complex and AI opens entirely new possibilities, a fundamental question emerges: are our segmentation approaches evolving fast enough to stay relevant?
Join this UBA Exchange Community CMI session for an inspiring exploration of how segmentation is being reinvented. From needs-based models and hybrid data approaches to AI-powered applications and activation across organisations, we'll discuss how segmentation can evolve from a research deliverable into a strategic business capability.
What are the key trends in FMCG & Retail according to NIQ, YouGov & The National Bank of Belgium?
During the Exchange Community Research Panels, NIQ and YouGov will present the latest insights from their panels and data. In this session, the National Bank of Belgium also offers a (cyclical) overview of the Belgian economy in a changing world.
UBA Exchange Communities: save the dates.
The next UBA Exchange Communities are coming up.
Save the dates in your agenda.
20/10 | Public Affairs | Navigating regulatory changes
13/11 | Media | Retail Media
19/11 | Data & Technology | AI
02/12 | Media | Impactful Media Trends