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Diversity, Equity and Inclusion hub

Marketing and advertising have a powerful role to play in shaping perceptions and influencing societal norms. Brands have a responsibility to embrace diversity, equity, and inclusion at every level and throughout their external communication. 

This page offers a collection of resources, including insightful articles, charters and practical guidelines to help you take meaningful steps toward a more inclusive and equitable future. 

Explore best practices, learn from industry leaders, and access tools that can drive meaningful change within your organization and beyond.

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Charters and guidelines on DEI for brands

Discover our charters and guidelines designed to promote diversity, equity, and inclusion across the different aspects of business, within the organization and in your external communication. These resources provide actionable steps and best practices to help your organization foster an inclusive and equitable culture and drive positive change.

D&I guide in creative process

Explore how purposeful representation in marketing and advertising can combat stereotypes and reflect the diversity of society. These guidelines provide insights on embedding DEI principles into every stage of the creative process.

Download the guide
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DEI guide in the workplace

Our charters and guidelines offer practical tools to help organizations build inclusive work environments where diversity is valued, equity is prioritized, and everyone has the opportunity to thrive. 

Download the guidelines
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Our Diversity, Equity & Inclusion expert is Anne-Laure

On a regular basis, Anne-Laure selects the most important news, insights, and tools on Brand Strategy, Sustainability, DEI and Employer branding for you. Stay updated with Anne-Laure's top picks by adjusting your preferences in My UBA.

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Brand Strategy Sustainability Diversity & Inclusion Employer Branding

Knowledge and Insights

  1. Making advertising accessible to all

    Advertising accessibility is becoming a shared priority. RMB h...
    December 8, 2025
    Anne-Laure de Hults
    UBA Focus News Publications
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  2. Accessibility: turning obligation into opportunity

    The recent European Accessibility Act might be seen as a compliance hurdle, but it is an opp...
    October 7, 2025
    Dorien Deckers, Ipsos
    News
    20251007_Accessibility_Ipsos_Artikel.png

  3. Why responsible marketing is a growth strategy for the future

    Is it worthwhile to keep focusing on sustainability, diversity and transparency in uncertain...
    September 22, 2025
    Anne-Laure de Hults
    UBA Focus News
    responsiblegrowth.jpg
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