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Data & Technology

Data and technologies have become essential for brands, enabling them to understand consumer expectations and personalize marketing and communication strategies. They provide businesses with tools to optimize customer relationships, automate campaigns, and accurately measure their impact. At UBA, we support brands by offering resources and best practices to harness the potential of data and technologies.

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Data Protection Guide

In the digital world, consumer data has a decisive impact on the effectiveness of your marketing and sales efforts. If consumers trust your brand, they will be more willing to share their data. You will gain this trust more quickly if you handle their data transparently and respectfully. This guide provides an overview of what you need to do to adopt a positive approach to data protection.

Discover the UBA Data Protection Guide

Our Data & Technology expert is Grégory

Grégory supports UBA members in exploring and understanding exciting topics such as content, technology, and data. Having joined UBA in 2016, he brings extensive expertise from his background as a strategist and digital project manager for major brands and accounts.

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Data & Technology Content Privacy Artificial Intelligence

Knowledge and Insights

  1. Global platforms and cross-media measurement: advertisers have more power than they think

    Belgium has made significant progress in cross-media measurement, shifting from siloed media...
    October 20, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Landscape_Newsletter_20261020_EC_XMM_Paul Goode.png

  2. Digital Omnibus : Who controls consent?

    In our previous article, we explained why the Digital Omnibus matters for marketers, adverti...
    June 30, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Newsletter_20260600_Digital_Omnibus_ART_2_iStock-1094114388.jpg

  3. Digital Omnibus : Why audience measurement is at stake

    When the European Commission launched its Digital Omnibus initiative, it looked like a techn...
    June 30, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Newsletter_20260600_Digital_Omnibus_ART_1_iStock-181148390.jpg
Discover all articles

Trainings

  1. From prompt to action: Agentic AI for media strategy

    How can marketers use agentic AI to automate their media decisions and radically accelerate collaboration with partners?

    English
    UBA Focus Master Class
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    Show event

  2. Data governance in marketing

    How to make data governance a key driver of customer trust, smarter campaigns and sustainable growth?

    English
    UBA Focus Master Class
    Data governance
    Show event

  3. Media strategy: From objectives to impact

    How do you evaluate a media strategy, from strategic thinking to measurement? 

    English
    UBA Focus Master Class
    Media Strategy Evaluation
    Show event
Discover all Master Classes

Other topics that may also interest you

Stay updated on Data & Technology

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