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Data & Technology

Data and technologies have become essential for brands, enabling them to understand consumer expectations and personalize marketing and communication strategies. They provide businesses with tools to optimize customer relationships, automate campaigns, and accurately measure their impact. At UBA, we support brands by offering resources and best practices to harness the potential of data and technologies.

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Data Protection Guide

In the digital world, consumer data has a decisive impact on the effectiveness of your marketing and sales efforts. If consumers trust your brand, they will be more willing to share their data. You will gain this trust more quickly if you handle their data transparently and respectfully. This guide provides an overview of what you need to do to adopt a positive approach to data protection.

Discover the UBA Data Protection Guide

Our Data & Technology expert is Grégory

Grégory supports UBA members in exploring and understanding exciting topics such as content, technology, and data. Having joined UBA in 2016, he brings extensive expertise from his background as a strategist and digital project manager for major brands and accounts.

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Data & Technology Content Privacy Artificial Intelligence

Knowledge and Insights

  1. AI didn't break leadership, it revealed how we think

    Step into the future with Rahaf Harfoush at UBA Trends Day 2026On 19 March 2026, digital ant...
    January 20, 2026
    Rahaf Harfoush, digital anthropologist
    UBA Focus News
    Rahaf Harfoush.png

  2. There is a huge market for tech that doesn't suck

    On 19 March 2026, Meredith Whittaker (president Signal) will take to the stage at the U...
    January 13, 2026
    Roel Verrycken, De Tijd at Mediafin
    UBA Focus News
    Meredith Whittaker.png

  3. Marketing and IT: how L’Oréal builds shared governance for innovation

    During a recent UBA session in partnership with WPP and the Institute for Real Growth (IRG),...
    December 9, 2025
    Grégory Marchandise, UBA
    UBA Focus News
    L'Oréal mktg IT 1184x450.png
Discover all articles

Trainings

  1. Introduction to agentic AI

    How can agentic AI transform marketing process and automation into more human-like customer engagement?

    Online English
    UBA Focus
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    Show event

  2. Generative Engine Optimisation

    How can your brand stay visible in the age of AI search?

    Online English
    UBA Focus
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    Show event

  3. Implementing AI in teams and organisations

    How to implement AI successfully in your company and harness AI agents to supplement your workforce.

    Online English
    UBA Focus
    AIActivities2024.jpg
    Show event
Discover all trainings

Other topics that may also interest you

Stay updated on Data & Technology

With our weekly newsletter, we keep you informed about the latest trends in the sector. You can manage your preferences in MyUBA.

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