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Data & Technology

Data and technologies have become essential for brands, enabling them to understand consumer expectations and personalize marketing and communication strategies. They provide businesses with tools to optimize customer relationships, automate campaigns, and accurately measure their impact. At UBA, we support brands by offering resources and best practices to harness the potential of data and technologies.

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Data Protection Guide

In the digital world, consumer data has a decisive impact on the effectiveness of your marketing and sales efforts. If consumers trust your brand, they will be more willing to share their data. You will gain this trust more quickly if you handle their data transparently and respectfully. This guide provides an overview of what you need to do to adopt a positive approach to data protection.

Discover the UBA Data Protection Guide

Our Data & Technology expert is Grégory

Grégory supports UBA members in exploring and understanding exciting topics such as content, technology, and data. Having joined UBA in 2016, he brings extensive expertise from his background as a strategist and digital project manager for major brands and accounts.

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Data & Technology Content Privacy Artificial Intelligence

Knowledge and Insights

  1. Digital Omnibus : Who controls consent?

    In our previous article, we explained why the Digital Omnibus matters for marketers, adverti...
    June 30, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Newsletter_20260600_Digital_Omnibus_ART_2_iStock-1094114388.jpg

  2. Digital Omnibus : Why audience measurement is at stake

    When the European Commission launched its Digital Omnibus initiative, it looked like a techn...
    June 30, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Newsletter_20260600_Digital_Omnibus_ART_1_iStock-181148390.jpg

  3. Data governance as a growth lever

    At the UBA Exchange Community Data & Tech session, experts showed why marketing performa...
    June 30, 2026
    Grégory Marchandise, UBA
    UBA Focus News
    DataGovernanceUBA.png
Discover all articles

Trainings

  1. Introduction to automated and agentic AI

    How can automated and agentic AI transform marketing processes into more human-like, engaging customer experiences? 

    Online English
    UBA Focus Master Class
    AgenticAI.jpg
    Show event

  2. From prompt to action: Agentic AI for media strategy

    How can marketers use agentic AI to automate their media decisions and radically accelerate collaboration with partners?

    English
    UBA Focus Master Class
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    Show event

  3. Data governance in marketing

    How to make data governance a key driver of customer trust, smarter campaigns and sustainable growth?

    English
    UBA Focus Master Class
    Data governance
    Show event
Discover all Master Classes

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Stay updated on Data & Technology

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