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Data & Technology

Data and technologies have become essential for brands, enabling them to understand consumer expectations and personalize marketing and communication strategies. They provide businesses with tools to optimize customer relationships, automate campaigns, and accurately measure their impact. At UBA, we support brands by offering resources and best practices to harness the potential of data and technologies.

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Data Protection Guide

In the digital world, consumer data has a decisive impact on the effectiveness of your marketing and sales efforts. If consumers trust your brand, they will be more willing to share their data. You will gain this trust more quickly if you handle their data transparently and respectfully. This guide provides an overview of what you need to do to adopt a positive approach to data protection.

Discover the UBA Data Protection Guide

Our Data & Technology expert is Grégory

Grégory supports UBA members in exploring and understanding exciting topics such as content, technology, and data. Having joined UBA in 2016, he brings extensive expertise from his background as a strategist and digital project manager for major brands and accounts.

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Data & Technology Content Privacy Artificial Intelligence

Knowledge and Insights

  1. Give AI context to improve competitiveness

    AI is becoming a new intermediary between your customers and your brand. To be found, unders...
    May 13, 2026
    Grégory Marchandise, UBA
    UBA Focus News
    Context-AI-Agent-Brands.jpg

  2. Why true cross-media measurement remains a challenge?

    At the UBA Exchange Community session on Cross-Media Measurement and CIM ONE, Yannick Carrio...
    May 5, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Yannick Carriou Médiamétrie 2 recadré.png

  3. Blog series - Brand-agency collaboration in times of AI. Four key insights. (1/5)

    AI is not just transforming how work gets done. It is reshaping the expectations, roles and ...
    April 28, 2026
    Grégory Marchandise, UBA
    UBA Focus News Publications
    Brand-Agency-collaboration-AI.jpg
Discover all articles

Trainings

  1. From guesswork to growth: how MMM transforms your strategy

    Move beyond assumptions and uncover the real impact of every channel. Learn how to optimize ad spend, boost ROI and lead with data-backed decisions.

    Offline English
    UBA Focus
    Marketing Mix Modeling.jpeg
    Show event

  2. Fundamentals of CRM strategy

    How can companies turn customer data into long-term relationships and measurable business value?

    Offline English
    UBA Focus
    CRM strategy
    Show event

  3. Introduction to Generative Engine Optimisation

    How can your brand stay visible in the age of AI search?

    Online English
    UBA Focus
    Search_habits.jpg
    Show event
Discover all trainings

Other topics that may also interest you

Stay updated on Data & Technology

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