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Data & Technology

Data and technologies have become essential for brands, enabling them to understand consumer expectations and personalize marketing and communication strategies. They provide businesses with tools to optimize customer relationships, automate campaigns, and accurately measure their impact. At UBA, we support brands by offering resources and best practices to harness the potential of data and technologies.

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Data Protection Guide

In the digital world, consumer data has a decisive impact on the effectiveness of your marketing and sales efforts. If consumers trust your brand, they will be more willing to share their data. You will gain this trust more quickly if you handle their data transparently and respectfully. This guide provides an overview of what you need to do to adopt a positive approach to data protection.

Discover the UBA Data Protection Guide

Our Data & Technology expert is Grégory

Grégory supports UBA members in exploring and understanding exciting topics such as content, technology, and data. Having joined UBA in 2016, he brings extensive expertise from his background as a strategist and digital project manager for major brands and accounts.

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Data & Technology Content Privacy Artificial Intelligence

Knowledge and Insights

  1. Blog series - Brand-agency collaboration in times of AI. Four key insights. (1/5)

    AI is not just transforming how work gets done. It is reshaping the expectations, roles and ...
    April 28, 2026
    Grégory Marchandise, UBA
    UBA Focus News Publications
    Brand-Agency-collaboration-AI.jpg

  2. Agentic search: what brands must do

    Agentic search is moving from answers to actions. In this 60 minutes session, Germain Deflan...
    April 21, 2026
    Grégory Marchandise, UBA
    UBA Focus 60 minutes
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  3. How agentic AI reshapes media planning

    In this session of 60 minutes on agentic AI in media campaigns, David Billings, Chief Strate...
    April 14, 2026
    Grégory Marchandise, UBA
    UBA Focus News 60 minutes
    Agentic-AI-Media.jpg
Discover all articles

Trainings

  1. From guesswork to growth: how MMM transforms your strategy

    Move beyond assumptions and uncover the real impact of every channel. Learn how to optimize ad spend, boost ROI and lead with data-backed decisions.

    Offline English
    UBA Focus
    Marketing Mix Modeling.jpeg
    Show event

  2. From prompt to action: agentic AI for media strategy

    How can marketers use agentic AI to automate their media decisions and radically accelerate collaboration with partners?

    Offline English
    UBA Focus
    media planning.jpg
    Show event
Discover all trainings

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