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Data & Technology

Data and technologies have become essential for brands, enabling them to understand consumer expectations and personalize marketing and communication strategies. They provide businesses with tools to optimize customer relationships, automate campaigns, and accurately measure their impact. At UBA, we support brands by offering resources and best practices to harness the potential of data and technologies.

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Data Protection Guide

In the digital world, consumer data has a decisive impact on the effectiveness of your marketing and sales efforts. If consumers trust your brand, they will be more willing to share their data. You will gain this trust more quickly if you handle their data transparently and respectfully. This guide provides an overview of what you need to do to adopt a positive approach to data protection.

Discover the UBA Data Protection Guide

Our Data & Technology expert is Grégory

Grégory supports UBA members in exploring and understanding exciting topics such as content, technology, and data. Having joined UBA in 2016, he brings extensive expertise from his background as a strategist and digital project manager for major brands and accounts.

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Data & Technology Content Privacy Artificial Intelligence

Knowledge and Insights

  1. Digital Omnibus : Who controls consent?

    In our previous article, we explained why the Digital Omnibus matters for marketers, adverti...
    June 30, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Newsletter_20260600_Digital_Omnibus_ART_2_iStock-1094114388.jpg

  2. Digital Omnibus : Why audience measurement is at stake

    When the European Commission launched its Digital Omnibus initiative, it looked like a techn...
    June 30, 2026
    Luc Eeckhout, Manager Media & Agencies
    UBA Focus News
    Newsletter_20260600_Digital_Omnibus_ART_1_iStock-181148390.jpg

  3. Data governance as a growth lever

    At the UBA Exchange Community Data & Tech session, experts showed why marketing performa...
    June 30, 2026
    Grégory Marchandise, UBA
    UBA Focus News
    DataGovernanceUBA.png
Discover all articles

Trainings

  1. Fundamentals of CRM strategy

    How can companies turn customer data into long-term relationships and measurable business value?

    Offline English
    UBA Focus Master Class
    CRM strategy
    Show event

  2. Introduction to Generative Engine Optimisation

    How can your brand stay visible in the age of AI search?

    Online English
    UBA Focus Master Class
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    Show event

  3. Implementing AI in teams and organisations

    How to implement AI successfully in your company and harness AI agents to supplement your workforce.

    Online English
    UBA Focus Master Class
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    Show event
Discover all Master Classes

Other topics that may also interest you

Stay updated on Data & Technology

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