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Data clean rooms: key learnings from Belgian marketers

Grégory Marchandise, UBA Domain lead Data & Technology and Content
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As third-party cookies are gradually phased out, data collaboration is becoming an increasingly important lever to strengthen marketing actions, optimise targeting, and grow brands. In this context, data clean rooms (DCRs) are gaining traction as a solution for more effective targeting while protecting customers and their data. At a recent UBA roundtable, marketing leaders from various sectors shared their experiences and insights.

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