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GEANNULEERD: Consumer Insights: Ads & Age (nl)

Hoe kunt u de nieuwe zilveren consument begrijpen en bereiken?

Master Class
When 19 May 2020
13:30 - 17:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

new.pngHoe kunt u de nieuwe zilveren consument begrijpen en bereiken?

De wereldbevolking wordt ouder. Doemdenkers spreken over ‘the gray tsunami’ ondanks de voorspelling van McKinsey dat de economische groei in West-Europa de komende 15 jaar voor meer dan de helft op rekening van 60+ zal geschreven worden. Daarom heeft Bureau50 het liever over ‘the silver reservoir’.

Leerdoelen

Tijdens deze masterclass zetten we de deelnemers op weg om hun graantje hiervan mee te pikken. U maakt kennis met de lifestyle, mediagedrag, noden en behoeften van een nieuwe generatie ouderen. U leert hoe en waarmee u het snelst groeiende marktpotentieel kan bereiken, betrekken, bedienen en binden. Naast facts & figures en do’s & don’ts prikkelen we u met voorbeelden van campagnes, producten en diensten uit verschillende sectoren.

Voor wie?

Een inspirerende sessie voor marketeers, marktonderzoekers, communicatiemedewerkers en business developers.

Niveau

Beginner

Taal

De slides van de opleiding zijn in het Engels. 
De workshop wordt aan de basis gegeven in het Nederlands.
Deelnemers kunnen reageren en krijgen antwoord in de taal van hun keuze.

Schedule

On Tuesday 19 May:
13:15 - 13:30

Onthaal

13:30 - 17:00
Filip Lemaitre Founder & Partner at Bureau50

Programma

  • Lifestyle, mediagedrag, noden en behoeften van een nieuwe generatie ouderen
  • Facts & figures en do’s & don’ts voorbeelden van campagnes
  • Producten en diensten uit verschillende sectoren

Speakers

  1. Filip Lemaitre

    Filip Lemaitre

    Founder & Partner at Bureau50

Register

Sorry, this meeting has been canceled.

Prices

UBA-leden: deelname is inbegrepen in het UBA-lidmaatschap. 

Niet-leden: 375 € (excl. BTW). Betaling na ontvangst van de factuur.

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