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AI for content & copy

How to use AI in your day-to-day marketing work to create content?

Master Class English Online
When 6 June 2025
13:30 - 15:30

Introduction

In this hands-on Master Class, you’ll discover how to put AI to work in your daily marketing routine. No buzzwords, just real-life applications to create high-performing content. 
We’ll follow an 8-step framework to boost your content results — from audit to distribution — using tools like ChatGPT, Midjourney, Veed.io and Runway.

What will you learn?

Pre-creation

  • Content audit – What works and what doesn’t? Let AI review your existing content.
  • Content strategy – Build a strategy based on data, trends and real customer questions. 

Creation

  • Content creation – Use AI to craft blogs, ads, case studies, social posts.
  • Content repurposing – One piece of content = multiple formats.
  • Content review – Let AI check grammar, brand tone and SEO. 

Post-creation

  • Distribution – Share your content smartly across social media, email, etc.
  • Performance analysis – Use AI to track traffic, engagement and conversions.
  • This Master Class is designed for marketers who want to scale content without growing the team. Save time. Work smarter. Make more impact.

For whom?

This Master Class is for marketers who want to scale content production without hiring more people. Save time. Work smarter. Create more impact.

Language

The training will be given in English, and the slides will be in English.
Participants may respond in the language of their choice.

Speakers

  1. Eveline Smet

    Eveline Smet

    CEO at The Growth Agency

    Eveline Smet is the CEO of The Growth Agency, an AI-powered growth marketing agency with 15 years of experience in data-driven marketing, automation, and performance marketing.

Register

Sorry, the registration period is over.

Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 320 (excl. VAT)

This training is given online via Teams. Register to participate, and you will receive further instructions by email.

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