Each UBA member company pays an annual membership fee. We offer three different types of membership. The benefits and fees vary depending on the type of company:
- Brand Members: by this, we mean companies that represent one or more brands in Belgium.
- Media Members: by this, we mean companies that derive the majority of their income from advertising sales.
- Expert Members: by this, we mean creative, digital, research and media agencies, and all other service providers to brand builders.
- The membership fee for Brand Members is determined based on their gross media expenditure.
We use the average of years (-2) and (-3), then apply our fee scales. These fee scales are indexed annually.
The membership fee for Media Members and Expert Members is a fixed annual amount, which is also indexed yearly.