Each company that is a member of UBA pays an annual membership fee. We offer three types of membership. The benefits and fees differ depending on the type of company:
- Brand Members: by this, we mean companies that represent one or more brands in Belgium.
- Media Members: by this, we mean companies that derive most of their income from advertising.
- Expert Members: by this, we mean creative, digital, research and media agencies, and all other service providers to brand builders.
- The membership fee for Brand Members is determined based on their gross media spending.
We use the average of years (-2) and (-3), then apply our scales. These scales are indexed each year.
The membership fee for Media Members and Expert Members is a fixed annual amount, which is also indexed yearly.