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How can omni-channel retailers unlock the power of retail media?

In a constant evolving environment, omni-channel retailers find themselves competing with both publishers and pure players. While omni-channel retail media offers a clear strategic edge, it remains a complex puzzle to solve.

English Exchange Community

Speakers

  1. Anouk Helmonds

    Anouk Helmonds

    Retail Media Manager at AS Watson

    Anouk Helmonds is a Retail Media Manager with an extensive background in retail and retail media campaigns. She has worked for top brands such as Rituals, Nike, and Levi’s, and was a co-founder of retail media at AS Watson. Anouk combines in-depth knowledge of brand strategies and consumer experience to develop innovative, impactful campaigns that enhance brand visibility and drive sales within the retail sector.

  2. Deli Bom

    Deli Bom

    Head of Retail Media at MediaMarkt Benelux

    Deli Bom is the Head of Retail Media at MediaMarkt Benelux, where she leverages her expertise to drive retail media strategies, fostering innovation and growth in the retail space. With a diverse background covering the advertiser side, agency side, and the retailer side, she has developed a deep understanding of the entire marketing ecosystem. She is also an active member of the IAB (VIA) Retail Media Taskforce. 

  3. Loukas Kozonis

    Loukas Kozonis

    Head of Programmatic CRM at Numberly

    With more than 10 years of experience within Numberly, Loukas leverages his deep technical and operational expertise of data strategy to support clients across numerous industries and geographies. An expert in the fields of Retail Media & Data Collaboration, he has led several groundbreaking projects for leading brands, helping them to shape their data ecosystem. 

  4. Nicolas Filatieff

    Nicolas Filatieff

    Managing Director Belgium at Numberly

    Nicolas has been Managing Director at Numberly since 2018. Prior to joining Numberly, he was CMO at BNP Paribas Fortis. In his role at Numberly, Nicolas supports industry leaders and pure players on their digital marketing strategies, and their collaborative initiatives around data. Over the past few years, Nicolas has supported organizations on their digital strategies, the challenges of data collaboration, cookie-free activations, CLV modeling, and price optimization, in both media and CRM environments.

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The UBA Exchange Communities are privileged moments where managers and experts discuss specific topics to help their brands evolve. Participation is free and exclusive to UBA brand members. Experience sharing is at the heart of these sessions.

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