Unlocking the power of data collaboration for marketing and targeting
Data collaboration is becoming increasingly important as a strategic lever to strengthen your marketing actions, optimise your targeting, and grow your brand. Find out all about it during this Exchange Community session.
Introduction
On 19 June 2025, during the UBA Exchange Community Data & Technology, we will dive into the potential of data collaboration for brands and advertisers.
We will take a practical look at what data collaboration really involves, the marketing and targeting opportunities it offers, and the challenges it brings — particularly in terms of data protection.
Through inspiring examples, we will show how data collaboration leads to more effective marketing actions and targeting.
Confirmed speakers:
- Leveraging first and second-party data to drive growth and build collaborative strategies – Kris Vranken, Managing Director, Stratics
- Opportunities of data collaboration in marketing – Émilie Amblard, Data Marketing Director at Numberly and Virginia Nolte, Data Marketing Lead at Numberly
- How can data clean rooms enhance audience targeting? -
Kevin Kielbaey, Head of LiveRamp Benelux
Schedule
Virginia Nolte Data Marketing Lead at Numberly
Émilie Amblard Data Marketing Director at Numberly
Kevin Kielbaey Head of Liveramp Benelux at Liveramp
Exchange Community
Networking with lunch
Speakers
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Émilie Amblard
Data Marketing Director at NumberlyÉmilie Amblard is Data Marketing Director at Numberly, where she has worked since 2014.
With over 15 years of experience in digital marketing, she is passionate about helping businesses unlock the full potential of their first-party data to drive engagement and performance. Throughout her career, she has supported clients across diverse industries in shaping effective digital strategies, addressing data collaboration challenges, and adapting to an ever-evolving ecosystem. Her recent work focuses on the integration of AI to enhance CRM and data activation.
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Kevin Kielbaey
Head of Liveramp Benelux at Liveramp -
Kris Vranken
Managing Director at Stratics -
Virginia Nolte
Data Marketing Lead at NumberlyVirginia has been working as Data Marketing Lead and CRM Expert at Numberly since 2021.
Before, she worked as project manager organizing mid-to-large-scale B2B and B2C events internationally. Since joining Numberly, she has accompanied brands' digital transformation by leveraging the power of their 1P data for CRM, data collaboration, and more, to develop better consumer experiences and achieve stronger performances. With her international background and experience, she has supported different organizations and adapted to their realities to seize opportunities in the development of their digital strategies.
Register
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Prices
The UBA Exchange Communities are privileged moments where managers and experts discuss specific topics to help their brands evolve. Participation is free and exclusive to UBA brand members. Experience sharing is at the heart of these sessions.
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