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What are the key trends in FMCG & Retail according to NIQ, YouGov & the National Bank of Belgium?

During the Exchange Community Research Panels, NIQ and YouGov will present the latest insights from their panels and data. This session also offers a look at economic and socio-demographic developments in Belgium.

English Exchange Community
When 17 October 2025
09:30 - 13:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

What is the current impact of inflation on consumer spending? What trends are emerging in the FMCG sector? How are suppliers and retailers adapting to the 'new' reality of 2025? How successful are some of the new players in the Belgian market? What are important economic and demographic trends for optimising your future strategies?

Based on their panel data, NIQ (retail data) and YouGov (householdpanel data) will each share their insights on the key developments of the year. The research department of the National Bank of Belgium presents the most important insights into the socio-demographic and economic developments we are facing (including the impact of the international environment and the tariff issue).

As always, we aim to provide participants with fresh perspectives. Don’t miss this opportunity to gain new insights and ask your questions to our speakers.

Speakers:

  • YouGov: Tom Cornelis, Commercial Lead, Consumer Panel Services
  • NIQ: Tom Penninckx, Client Business Partner
  • The National Bank of Belgium: Geert Langenus, macroeconomist at the research department

Language

The presentations will be given in English.
Participants may ask questions in the language of their choice.

Schedule

On Friday 17 October:
9:30 - 9:45

Welcome

9:45 - 10:35
Tom Penninckx Client Business Partner at NIQ
Tim Van den Berghe Retailer Account Manager at NIQ

NIQ

  • Results for the first half of 2025
  • Shopper trends and trends per category
  • Forecast in value and volume at the end of 2025, 2026
  • Shopper trends AH, Action, Jumbo
10:45 - 11:35
Tom Cornelis Commercial Lead, Consumer Panel Services at YouGov

YouGov

  • 2025 Trends in (changes to) the FMCG purchasing behaviour of Belgian households, what's new in 2025?
  • Promo Power: the impact of the promotions on FMCG purchasing behaviour
  • Forecast 2025
11:50 - 12:30
Geert Langenus Macroeconomist at the research department at The National Bank of Belgium

The National Bank of Belgium

  • Inflation developments in 2025 and further outlook
  • Socio-demographic developments of Belgian consumers
  • Impact of the international environment and the tariff isue
12:30 - 13:00

Networking with lunch

Register

Sorry, the registration period is over.

Prices

The UBA Exchange Communities are privileged moments where managers and experts discuss specific topics to help their brands evolve. Participation is free and exclusive to UBA brand members. Experience sharing is at the heart of these sessions.

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