60 minutes: How AI is revolutionising market research
To address the needs of our members, UBA is organising 3 sessions on Artificial Intelligence.
Introduction
Discover how Artificial Intelligence is reshaping the future of market research and empowering marketing, communications, and insights professionals to work smarter, faster, and with greater precision.
In this hands-on online inspiration session, we’ll guide you through a hybrid research approach that integrates traditional expertise with the latest AI tools—boosting efficiency and enhancing creativity at every stage of the product innovation process.
We’ll focus specifically on how AI can accelerate and strengthen your innovation journey, from early product ideationall the way to campaign storytelling and brand development.
You will learn how AI Personas can support your brand-building efforts—from spotting emerging trends and unlocking deep consumer insights, to testing claims and uncovering untapped opportunities.
We’ll also show you how to identify white spaces in the market and create high-impact "boost and blends"—a powerful fusion of AI-driven insights and creative exploration.
In this 60-minute session, Lien Justé, Business Advisor at Haystack Consulting, will guide you through the latest AI-powered tools that are transforming the way we conduct research—making it smarter, faster, and more precise. Through real-world cases, you’ll discover how to detect emerging trends, generate deeper insights, test claims and concepts, and validate new brand campaign stories.
Join us to explore how AI is revolutionising market research and what it means for your work.
Schedule
60 minutes session
Q&A
Speakers
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Lien Justé
Business advisor at Haystack ConsultingWith over 12 years of experience in research and marketing, Lien is passionate about the transformative power of AI and how it’s reshaping the market research landscape.
Fuelled by genuine curiosity and a deep interest in human behaviour, she began her career in marketing, working across various industries in an international context.
Today, she brings together her strategic mindset and enthusiasm for innovation to help brands unlock smarter, faster, and more meaningful insights.
Register
Sorry, the registration period is over.
Prices
- Participation is exclusive to UBA members.
- UBA member: participation is included in your membership.
This training will be held online via Teams. Register to take part, you’ll receive further instructions by email.
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